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Friday, March 30, 2018

Why Are You Trying To Reinvent The Wheel?


Make 1000 a week online without a product or a website



Do you know the single most crippling mistake that almost every beginning online marketer makes? 

Trying to blaze their own trail... There are dozens of proven ways to make an excellent living online... and yet so many people insist on making it a lot harder than it needs to be... Look, you don't get bonus points for creativity in marketing... you just get extra headaches and it takes longer before you make money... 

The pioneers are usually the ones with the arrows in their back... Why not just relax and do it the easy way?  It used to be a long, grueling process to put together a money-making online system...

 * First, you had to design and create a product that you hoped people would want to buy.. 

* Then you had to write and design squeeze pages, sales pages, order pages, and thank you pages - format them and upload them online... 

* Next you had to write a series of email autoresponders to promote your product... 

* Finally, after all this you still had to figure out how to get traffic to your website... 

 Wouldn't it be nice to have a nice, complete turn-key system that would do all this for you? Now there is... 

 It's true that the first online marketers had to blaze a trail and do it the hard way... But there's no reason for you to work that hard, when they've done most of the work for you... Just go to the link below and you'll immediately see what we mean... 

 Click Here


 To your success, Edgar Irizarry

Friday, March 16, 2018

Email Marketing Basics



Savvy business owners realize the importance of email marketing even if they do not know how to run an effective email marketing campaign. Simply stated this means a business owner may realize it is imperative for him to run an email marketing campaign to help him meet the needs and expectations of his target audience but he may not know how to orchestrate an email marketing campaign which is truly effective.

Fortunately for these business owners they do not have to know a great deal about email marketing because there are plenty of Internet marketing consultants who can assist them in planning and running an effective email marketing campaign. This article will provide some tips for finding a consultant to assist you in orchestrating an email marketing campaign.

One of the most important criteria in seeking a consultant to assist you with our email marketing campaign is experience. Specifically it is experience which has resulted in past success. This is important because one of the best indicators of how well a consultant will perform for you is how well they performed in the past. This means if a consultant was able to help a variety of past clients to attain their goals through email marketing, the consultant will likely be able to assist you in the same way.

Another important criterion when hiring a consultant to assist you with your email marketing campaign is the opinions of past clients. Before committing to work with a particular consultant you should request references from past clients.

 You should not only request these references but also contact each of the past clients provided and question them about their experiences with the consultant. It is important to keep in mind the consultant will likely only provide reference he is confident will offer a positive opinion of his services.
However, you can still learn a great deal about the consultant’s style, personality and techniques through these references. This is important because the consultant’s personality as well as his skill and abilities is also very important.

If you do not get along with the consultant and have difficulty talking to him, it can be difficult to work with him. Additionally, it might be hard for you to meet your business related goals because you are likely not providing the consultant with enough information or offering feedback which could help him to adjust his strategies to better meet your expectations.

While it is true that skill, knowledge and ability are all important sometimes none of these matter if personality conflicts prevent you and the consultant from communicating adequately. Therefore your personal opinion of the consultant should always be carefully considered before making hiring a consultant.

Although consulting references is a good idea, you should also consider contacting the Better Business Bureau (BBB) as well and also seeking out independent reviews of the consultant you are considering hiring to assist you in your email marketing campaign. The BBB can provide you with a great deal of information regarding the past performance of the consultant. If the consultant has been in business for a number of years and does not have any unresolved complaints with the BBB, this is a good indication the consultant performs adequately and treats clients fairly. Conversely a consultant with a number of unresolved complaints against him is not likely going to be a good choice.

Similarly a consultant who has a number of independent reviews raving about the quality of his service is likely a good choice to assist you in your email marketing campaign while a consultant who has a number of poor reviews on the Internet is not really a good choice for assisting you with your email marketing campaign. Likewise, you can assume if past clients were not happy with the services he provided, you will likely also not be happy with these services.

Wednesday, March 14, 2018

Content Marketin



If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for a number of reasons.

 First of all it gives visitors to your website their first impression of your business and the products and services you offer. Additionally, well written content can be instrumental in selling your products and services to your potential customers.

Finally, the content on your website can influence the size of the target audience you are able to reach by helping to improve your search engine rankings. With your content capable of doing so much, it is clear you should be hiring a professional content writer to assist you writing the copy for your website. This article will delve deeper into the importance of providing accurate, concise and informative content on your website when you are marketing online.

One of the most basic reasons why the quality of the content on your website is so important is because visitors to your website will likely form their initial opinions of your website based on the content on your website. If the copy is poorly written, does not hold the visitors attention and does not promote your products and services well visitors are likely to exit your website without making a purchase.

Conversely, if the copy on your website is well written, engages the reader and promotes the products and services you offer the visitor is more likely to investigate the website further to learn more about the products and services and may make a purchase. The content of your website will be one of the aspects of the website which is first noticed by visitors so it is important for this content to be well written.

Well written sales copy can also be very persuasive and may compel visitors to the website to purchase the products or services offered on the website. This is important especially if the main purpose of the website is to sell the products or services. The sales copy should accurately describe the products or services offered, stress the importance of these products and services and compel the visitor to make a purchase.

All of this should be done without appearing to be blatantly advertising the products and services. Writing this type of copy can be quite complicated and typically requires hiring a sales copywriter who is experienced and skilled at writing this type of informative and persuasive content.

 Sales copy written by an amateur or an inexperienced writer will not likely be as effective as copy written by a professional with a great deal of experience in Internet marketing.

Finally the content on your website is very important because it can greatly influence your search engine rankings. This is critical because high search engine rankings help your business to reach a considerably larger audience. Internet users are typically looking for information quickly and want immediate results to their inquiries. Search engines understand this profile and write complicated algorithms which help them to supply the most relevant websites when a user searches for a particular word or phrase.

This is important to business owners because Internet users realize the value of search engines and are likely to only visit websites which rank well in the search engines. This includes websites which rank on the first page or two of search results. Your business might sell football jerseys and you may have a well designed website, a superior inventory and excellent prices but if your website does not rank well in search engines you are missing out on a great deal of free advertising.

If your website lands on the third page or lower most visitors who search for relevant terms will not likely visit your website because they will have found what they were looking for on earlier pages.

This is where the content on your website becomes important. Websites containing content which has been optimized for particular keywords will likely rank well with search engines. Hiring a writer skilled in writing optimized content can help to improve your search engine rankings so you can reach more potential customers.


Monday, March 12, 2018

Affiliate Money



All of us would love to make a little more money. Sometimes just a little to supplement an income can be a huge help. Today it is easier that you think to get a little extra cash in your bank accounts. Most of us today have our own personal websites. We can get them for free and use them as a method to keep others informed of what we are doing. You can actually turn your website into a way of making some extra cash for you. By placing some ads on your site, you have the potential to earn some cash.

When people go onto your site, if they see an ad that is interesting and click it on you receive what is known as a referral payment. The more clicks the better. Gradually your earnings will increase as your website gets viewed.

You’re not likely going to get rich with just your own personal website. However, it is a way to get started. There may come a time when you create another site and you can start turning this into a money making venture as well. You could sign up for an affiliate program and make money through their ads. To do this well you need to think of an appropriate affiliate program that readers of your site would appreciate. For example, if you site is about pets, you may want to look for affiliates that work with pet supplies, pet food or veterinary services. You’ll want to have affiliates that will enhance your site. Having ads for rare books or sporting goods on a pet’s website isn’t going to attract too much attention.

Once you have a site up and running, you need to get a list of affiliate companies that will give you their advertising banners. There are loads of companies on the net that will help you. You can also get performance statistics on them as well. You will be able to track how much you will earn and how you will be paid. Once you get a few banners onto your site you’ll be able to check the progress for yourself.

Two companies that are incredibly popular are commission junction and link share. These will both help you find affiliates for your website. They have loads of good, accurate information available on what companies would be best and how well they perform.

Signing up for one of these affiliate programs is easy. You will be asked for personal information so don’t be put off. This is necessary because they will be paying you commission money. You’ll be expected to give your social security number as well as take information. Once you sign up you will need to think about which programs to choose.

Commission junction has all of the information available on which companies pay which rates of commission. They also have information on how well and timely they make their payments. If a company is a shaky reputation, commission junction will know about it.

If you’re looking to make a little more money then it is easy. Why not take the first step and turn you personal website into a way to make cash. Fill up those blank spaces with advertisements and let the money roll in. you can always expand and create different websites. They more ads you can get the better. Affiliate programs are great ways to help you earn money. You can start off small with your own site and then expand into other areas. Eventually, you could build your own affiliate business. Look into affiliate marketing. It could be quite lucrative.

Friday, March 9, 2018

Advice To Consider When Using Video Marketing





From online conglomerates to mom and pop stores, there are no limits to what video marketing can do for a business. Being able to look directly at your customers and clients and present yourself as an honest and valuable business is priceless! The following article will introduce you to the many benefits of video marketing.

Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and for your website.

Video tutorials are an excellent way to create new content and assist you customers. People will often search for sites with tutorial information about products or services. When they find great content, they will often share it after consuming it themselves. This is a great way to increase your visibility.

If you are using social media to market your business, try responding to comments and questions with videos. This is easily done with a webcam and this kind of video marketing adds a personal touch to your responses. When people can see the person instead of just reading text, it gives them the feeling that their comments are valuable and heard.

Take a look at the analytical tool on YouTube. This tool will give you access to detailed information on who viewed your videos and which keywords they typed. This is a good way to get an idea of whether or not you are reaching out to your target audience.

Be natural! The more fake or contrived you appear, the less likely viewers are to watch your whole video. If you can't read a script without sounding like a dork, then don't. Stick to who you are and represent yourself and your company and the video will turn out great.

People love tutorial videos so it is important to use them if you can. Walking people through how to do a certain task with clear and precise steps will most likely land you more viewers. People really appreciate it when you make the steps as simple and easy as possible.

If you can include your website URL in your video, do so. If viewers find your video interesting, they will want to know where they can go for more information. You can put your website name in as a caption, annotation or just say the name of your website a few times during the video.

When you are using video marketing it is important to keep your content interesting. If your video is dull then people will probably not watch the entire thing or recommend it to their friends. Make your message clear and engaging to your audience. Imagine you are watching your own video as a consumer.

How you sound on your video is as important as how you look. Is your voice wavering? Do you sound unsure of yourself? Do you say "um" or "like" a lot? Try to sound natural without seeming like a robot. If you can't pull it off, ask someone else to be in the video.

Video marketing does not have to be complicated. One of the most popular formats is simply a regular video, without any bells and whistles included. Of course, if you can, those videos with flash animations have also proved popular, as well as picture slide shows with a voice over and music.

Hopefully, this article has given you plenty of inspiration to get started on your video marketing campaign. This method of advertising is already in full swing all around the Internet, and you should be using it too! Whether you're a small outfit or a big company, video marketing can do

Thursday, March 8, 2018



The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands.  They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to.  Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.

Perhaps this is the reason why more and more people are succumbing to one of the most popular businesses around – affiliate marketing.  It is because in this business, there are no bosses to order the employees around.  There are no deadlines to meet and no clutter of work do to.  One only needs to be equipped with the tools needed to succeed in a business such as this, and he is bound to get what his heart ultimately desires.

Just what are the things needed to be able to succeed in affiliate marketing?  What must one have within himself to be able to do well in this industry?  There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward.  There are five things one must ultimately possess if he wants to achieve the glory he is yearning for in this business, and these five things are a must for him to possess to be able to stand out among the rest.

The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained.  Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown.  Learning the tricks of the trade is also an important aspect of the game, and one’s willingness to know it all will give him far better advantages in the business than he could ever imagine.

The second quality one must possess is the willingness to invest time and effort even if direct results do not seem at all apparent.  Although several months may pass without good news, it is important for one who has his foot in the industry to hold on and wait.  It is this quality which would save him from giving up after investing a lot of himself in the business.

The third quality one must possess is self-determination.  If one wants to conquer the affiliate marketing world, he must have the ability to push himself ahead.  Never having to say die is a quality each and every affiliate marketer should possess, and the ability to motivate oneself into scaling greater heights is an ability which would actually take an affiliate marketer there.

The fourth quality one must possess is discipline.  If one knows how to teach himself to work everyday with all the energy he can muster, then he is close to achieving what he has set his heart to having in the first place.

The fifth and last quality one must possess is optimism.  Negative attitudes and hearsay should not discourage an affiliate marketer from pursuing what he has to in order to make life better for himself and for everyone concerned.  Neither should anyone influence his attitude toward the business, because once in it, it is a must for him to be the captain of his ship and the master of his soul.

The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone.  It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.

Affiliate marketing is all about putting one’s fate into his own hands.  The right attitude is the key to being able to steer one’s ship into that part of the ocean where a certain kind of serenity can be found, one that permeates the atmosphere as the ship sails calmly on.

Wednesday, March 7, 2018

Add Internet Marketing To Your Marketing Mix



The importance of internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.

Internet Marketing Defined.

Internet marketing is the use of the Internet to advertise and sell products and services. Within the definition of Internet Marketing you will find mention of pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing. Each of these subject areas is important to consider prior to planning your internet marketing strategy.

Internet Marketing Provides Many Benefits.

There are many advantages to having a fully executable internet marketing strategy. These benefits include measurability, flexibility, and affordability. Many online marketing tactics provide marketing professionals with the ability to customer acquisition costs. Moreover, marketing professionals are better able to track what marketing campaigns are working and quickly allocate their spending towards higher producing media placements.

Internet Marketing Tactics.

As the Internet has expanded, so have the opportunities for marketing online. Here we will take a brief look at each type of Internet marketing and explain the benefits of each.

1. Pay-per-click Advertising. Sites like Google offer pay-per-click advertising for anyone interested in getting their message in front of the right segment or prospective buyer. This method is highly targeted and offers one of the best and most popular forms of internet marketing. Marketers using pay-per-click advertising only pay a fee, based on the competitiveness of a keyword or ad title, when a link is clicked on.

2. Banner Ads. Once the king of Internet marketing, online banner ads have evolved to include animated and flash banners, but the premise remains largely the same. Marketers purchase a specified number of impressions to run on a single site or network of sites and are generally not guaranteed a specific number of clicks.

3. Email Marketing. Effective among current clients and prospects who have requested information form your company, email marketing is a well established means to communicate and marketing your products. However, be aware of CAN-SPAM requirements and contact preferences of those you plan to reach.

4. Search Engine Marketing. If you want web browsers to visit your site, than focusing on search engine optimization and search engine marketing is a must. No Internet marketing plan is complete without ensuring that your site is submitted and included on major directories like Google, Yahoo!, and DMOZ. The dollars spent on Search Engine Marketing of any type will pay huge dividends.

5. Blog Marketing. Getting mention of your site or information related to your products can quickly scale if you are able to effectively tap into the countless blogs that are being created everyday. It is essential that you focus your efforts on blogs covering topics relevant to your product or service offering.

6. Article Marketing. One of the most important aspects of Internet Marketing, is to improve the link popularity to your site and improve the awareness of your product or service offering. To do so, many companies are focusing on publishing valuable content and making available for other to post to their website’s.

Regardless of the Internet marketing tactics you choose, be sure to consider an integrated marketing strategy. Be sure that your internet marketing has a specific goal and is supported with a definitive plan and budget. Lastly, be sure to pick up a book, conduct some research, or work with professionals to enhance your Internet marketing know-how.

Tuesday, March 6, 2018

Building Your Business with an Opt-in List




Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profitting well from your business.

Not a lot of people use email

Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

Email marketing campaigns can offend a lot of people

The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.

It's stupid to send email to all the people

The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.

The Real Deal with Building Opt-in List

After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list.

However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

2. Good Implementation

Old adage says it all - 'action speaks louder than words'. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.

Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.

The following are the most widely used methods to leverage channels without overspending:

1. Make use of websites.

It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent.

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.

3. Maximize your sales force.

Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

4. Don't make your point of sale pointless.

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

5. Conferences or trade shows can work, too.

Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.

With that bunch of information, who can ever go wrong with the feat of building an opt-in list?

Monday, March 5, 2018

Necessary Tools for the High Rolling Affiliate Market



What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business.

Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can. He should also maximize the potential to earn by utilizing the right tools necessary for a successful Affiliate Marketing business. We have consulted some of the most successful affiliate marketers in the business and below are the top three necessary tools for a successful affiliate marketing business.


Important Tool #1: Your Own Website

The most important and indispensable tool in Affiliate Marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the jump off point of all your marketing efforts. Thus, you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and service you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need.

The most important thing you should consider is that almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content.

People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a good step in building up a loyal consumer base.



Important Tool #2: Incentives

Competition is extremely tight in the internet world. You must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free software, access to exclusive services and other freebies that will be helpful to your prospects.


Important Tool #3: Link Popularity

The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important entities in the internet world. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign.

One of the best ways to do this – at no cost at all – is by submitting articles, with your website's link at the resource box, to e-zines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick it up and post it.

These are but three of the many tools that an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling affiliate marketer.



Sunday, March 4, 2018

Should You Sell Your Own Digital Product or an Affiliate Product?





Selling digital information products such as eBooks, courses and video series is one of the very best way to make money online. This is a very simple business model that will allow you to make money by selling a product that costs you nothing to produce and that doesn’t require storing or even delivering.

Everything you sell will net you almost 100% profit!

But the question is whether you should develop your own digital product, or whether you would be better off selling a product someone else made as an affiliate. Let’s take a look at both arguments…

Creating a Product

If you create your own digital product, then you’ll have the considerable advantage of owning that product 100%. In other words, you won’t need to split the earnings with anyone and you’ll be able to make as many changes as you like to your product, branding and marketing.

There’s also a certain amount of pride that comes from owning your own digital products and you can make sure that the product matches the branding of your website or blog. Eventually, you can even recruit affiliate marketers to help you sell your product. This can mean you have an entire legion of marketers promoting your product and helping you sell its good qualities. The result could be that you have a legion of marketers helping you to earn more revenue for your product!

Selling an Affiliate Product

On the other hand though, some people will prefer to sell digital products as an affiliate because it means they won’t have to develop it themselves. This means that they can start selling right away and it means that there will be zero overheads and no upfront investment.

What’s more, is that an affiliate product gives you the distinct advantage of being able to choose something that is already selling. In other words, you can look for a product that is proven and that means you know that it can be profitable. With your own product you have no such assurance and there’s always a small chance you’ll end up creating something no one wants.

Seeing as an affiliate product can net you 75% of the commission in some cases and you can sell as many as you want, there’s no upper limit here in terms of your potential profits.

The conclusion? There isn’t one! Ultimately, the answer comes down to you. But now you have all the information to make the best possible decision…

Saturday, March 3, 2018

Top Tips for Working From Home as a Digital Marketer




If you make the decision to become a full time digital marketer, then you’ll not only be changing your career but your entire way of life. As a digital marketer you’ll be someone who is able to work from anywhere in the world, who doesn’t answer to a boss and who can potentially earn much more money by running their own business with very low overheads.

But there are challenges here too. One such challenge is how you stay motivated when working from home. Another is how you go about stocking up on hardware that will offer enough power for what you need to do without breaking the bank.
This article will help you with those things and more.

Staying Motivated

One thing to keep in mind is that the phrase ‘work from home’ doesn’t necessarily have to be literal. Think of it instead as working ‘not from an office’.

And actually, it’s highly recommended that you leave the home if you want to get the most out of yourself in terms of productivity. Working in your house makes it very difficult to stay motivated and not to get distracted by your games console, the internet or the TV.

So where can you go instead? One option is to work in a coffee shop (the caffeine will help with your work). Another is to work in a public library. Either way, this is a great way to stay focused and to put yourself in a productive zone.

Hardware

To do this though, you’re of course going to need the right hardware. This will need to be something light and portable while remaining powerful enough to handle all the work you’re going to throw at it.

So what hardware will work for you? If you’re working primarily as a writer or marketer then you won’t need anything particularly powerful. In this case, something like an iPad or an Android tablet will work even, along with a portable keyboard. The Universal Folding Keyboard from Microsoft is a great choice that’s able to fit into a pocket.

If you need to do video editing though then you’ll want something with a bit more oomph that’s still light. A great choice in this case is the Microsoft Surface Pro 4. This is a device that is sleek and can even be used as a tablet but is simultaneously powerful enough to power video editing software.

Friday, March 2, 2018

How to Create a Blog, Even if You’re a Boring Business

 How to Create a Blog, Even if You’re a Boring Business

Content marketing is more and more becoming the most effective way to promote any kind of business or website online and should be a crucial part of your strategy. But why is it so important, and how do you make sure to do it successful? Especially if your business is not something particularly gripping…?

How it Works and Why it Matters

The biggest mistake that most businesses make when trying to promote their businesses online is to focus too much on the short term. That is to say that they look at their internet marketing through the lens of how many conversions they can get from any given media strategy. This then results in them posting what are essentially adverts then getting confused as to why no one clicks on them.

What's far more important is to think about the long term, and about establishing trust and influence in your chosen niche. If you read a few articles on a site about how someone made X amount of money and those articles are well written, insightful and inspiring, then you're going to return to that website when you feel in the mood to buy a book on making money. The same goes for a site that writes about home improvement and also offers some DIY services. If you've read content there before and you know they know what they're talking about, then that's the business you're going to want to buy from.

How to Write Great Content

So here's the problem – you run a restaurant and you don't see any way that you can contribute anything interesting to a blog. What do you do?

Well for starters, there's no industry that has nothing interesting to say. If you're working out of an office within a very dry B2B industry such as corporate finance, then you can write tips for others within your industry, or financial tips for other businesses. In this scenario you could even write tips for private individuals to help them manage their finances. If you have a flier company, then you can write about design, about marketing and about launching a new business. Just think a little outside the box and you'll find there are always interesting subjects in and around your industry.

To make your content interesting and engaging meanwhile, focus on how you structure the posts. Most successful of all are posts that are written as 'stories' almost, in that they are written from a first person perspective, or about someone that the reader can relate to. The human brain is actually 'hardwired' to enjoy stories, and thus you will find that this makes them very compelling and difficult to stop reading.

What if You Can't Write?

But what if you can't write content?
In that case you have numerous options. One is to hire someone who can, another is to communicate in other ways – you could upload video content for instance rather than articles. You can even get your customers to write for you, or get guest posts for free by partnering with other blogs.

No matter your business or your experience, content should be a major part of your strategy. No excuses!

Thursday, March 1, 2018

2 Crucial Tips to Get More People to Opt-Into Your Mailing List





Most people who run a website don't seem to realize just how valuable their traffic is. Don't believe me? Then just look at all the people using Google AdWords and similar PPC adverts on their pages. These ads will fill up their pages and literally direct traffic away from their site, but all they'll get in return is usually a few cents. It doesn't take a genius to realize that if those advertisers are willing to pay that much for your visitors, they must be worth more than that.

While PPC might be a good way to make some easy cash from your visitors then, it's far from the most effective way to generate profit from traffic in the long-term. A much better thing to do with your traffic would be to get them to sign up to a mailing list which will then enable you to bring them back to your site again and again, and to promote any products or services you have to them directly. But how do you get them to sign up? Here are some tips on how you can get your visitors to willingly  give you their contact details and the permission to e-mail them. 

Give Something Away

One sure fire way to make people more open to the idea of giving away their details is to give them something in return. The easiest option here is to offer an e-book which works well because it's free to copy and doesn't require any mailing costs. If you aren't a prolific writer then don't worry, you can easily create an e-book by compiling a few of the articles on your website (it's free after all) or by commissioning someone from a freelancing site to do it for you.

To benefit even more from this you should make sure to include your brand and URL in the e-book. This way if your visitors decide to give the book away and share it with others, it will still act as a good promotion for your site and products. Of course, you can also subtly pitch your various offerings throughout the content - again it's okay as you're not charging anything for it. 

Note though that you should make it clear that your visitors are signing up to your mailing list and not just giving you their e-mail address so that you can send them the book. If you don't first get permission to send them marketing material, you will find that they are psychologically much less open to your messages and so will be far more likely to just delete them. 

Design Your Site Around Your Mailing List

Your average site with AdSense ads on it will place these incredibly prominently and regularly in order to get the maximum number of clicks on them. Getting people to sign up to a mailing list is no different, so if you want to maximze the number of leads your site generates you should make sure that you have your sign-up page somewhere prominent and that you push it at every available opportunity. If your site is built to sell a product or service and you value lead tracking and generation then you should turn the whole site into a 'funnel' that directs your traffic to this page.

Ask yourself this question: what is the action you want your visitors to take when they land on your site, and what are you doing to ensure that happens?

Setting Deadlines For Success!

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