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Monday, December 31, 2018

Build a Reputation as a Can’t Miss Marketer!

Online Marketing

When someone signs up to your list, you're not guaranteed to have them as a loyal subscriber forever. You have to work to keep them - and that means proving your value.

Another thing you want to do is make your subscribers so enthusiastic about being on your list that they tell others to get on, too. Word of mouth is a powerful force with online marketing.

When someone you trust as a friend tells you about a viable resource, it holds more weight with you than if you stumble upon an advertisement, right? The same holds true for the friends of your subscribers, so give them something to talk about!

Layout

This is a very basic step, but it's the foundation you need to know about in order to allow your subscribers to have the best experience possible and want to tell others about you.

You can choose between a highly professional HTML coded autoresponder series - similar to an offline, printed newsletter - or go with a plain text email autoresponder.

If your niche is one where images help your audience, such as crafts or cooking, then you might want to consider using something where you can include images in your newsletter.

But if it's not pertinent to your audience's discussion of topics, it's not necessary and plain text will be just fine.

What's more important in terms of layout is to have a consistent feel for how your autoresponders are navigated. For example, yours might always look something like this:

  • Introduction paragraph (personal, friendly greeting)
  • Recommendation of product as an affiliate
  • Blog post link and commentary
  • Question or survey for your readers

It can be anything you want - the items listed above are just one example. You may want to do the same thing every time. Or, you might want to focus on just one thing each time you email out, and your email will read like a letter to a friend.

What you want to do is to be consistent so that when they open the email, they instantly know it's from you because they've learned your style. Make it as enjoyable and easy to read as possible, not cluttered and difficult to find information in.

Frequency

There is absolutely no cookie cutter frequency that any expert can give you about how often you should be emailing your list. Every single marketer has a different style.

There is also an audience for every type of email frequency. You might be thinking, "Well I know for a fact you can't email offers every day and expect to keep your list happy," but that's simply not true.

There's an audience who does want to see those daily offers. There's also an audience at the opposite end of the spectrum who will be appalled whenever you even hint at a recommendation.

The one thing you want to keep in mind is that there's no way on Earth for you to please everyone. You need to find a pattern and frequency that works best for your business and then weed out your non audience.

As long as you're providing value to your subscribers, you can be a little more bold and daring with your frequency. It's when you lack value and subscribers regard you as an interruption that you begin to have a problem.

If you plan to email your list daily, as some people do, then you might also want to offer a less frequent "digest" version. This can be a weekly digest that sends out all of the past week's emails in one autoresponder on a particular day.

Another thing you want to keep in mind in terms of frequency and emailing to a list is making sure you keep your name in front of them. If you stop emailing for 2-3 weeks or longer and let your list go stale, they'll balk whenever you start emailing again, thinking you're sending unwanted emails.

Be consistent with your mailings and don't just email once in awhile most of the time and then slam them with offers for 14 days straight during a promotion. Get them used to your style.

Do it right and you'll have word of mouth that says, "John Doe is great! He emails me wonderful tips every day to motivate me and then every Friday I get a fantastic recommendation for the weekend."

Quality

The quality of your emails is what's most important, and you've read here about value over and over again. So let's talk about that - how do you show value to your customers?

The first thing is to share helpful tips that stem from your interaction with your audience. If someone emails you asking a question, turn that email into a blog post (names removed, of course) and help the others on your list who are struggling in the same manner.

This is a great way to show your list that you're available to them and open o doing a bit of hand holding, even if you don't offer one-on-one coaching packages.

Share other people's content. Not every link you share should be a link to something of your own. You can link to other people's stellar blog posts. Don't be stingy with your audience - show them you're a thought leader who cultivates good will and shares resources other than your own

Share reviews of products. People have a lot of marketers bombarding products at them. If they've grown to trust you, you'll find that they often email you to see what your thoughts are on someone else's products.

One of the things your list will deeply appreciate is your product reviews. But a product review and a promotion are two totally different things. Most marketers don't know how to review - they simply promote.

What's worse is, they use swipe emails to promote to their list. So what happens when you grab a swipe email from an affiliate or joint venture page, email that to your list, and they open 5-10 other emails saying the exact same thing?

They lose trust in you.

It's okay to use swipe emails as a springboard piece of content so that you know what important points to hit on, but don't quote it verbatim or you'll be one of many your subscribers mass unsubscribe from that day.

Instead, do a proper implementation review on your blog and link from your email to your blog post where they can read all of your thoughts on everything from the promises of the sales letter to your results of implementation (and everything in between, too).

Share paid resources as well as free ones. There are free and paid tools you'll want to recommend to your list. Do a little of each, for everyone on your income spectrum.

Availability

Previously, we talked about generating good will with your list by answering their questions and turning them into anonymous blog posts that the entire list can share in for learning purposes.

One thing you want to do to help spread the word that your list is one no one should miss is to just be there for your subscribers. Get to know them on a deeper level.

Ask them what their challenges are and then be prepared when the emails come in to answer each one individually, one-by-one. Obviously, the more your list grows, the harder this becomes, but you can also stay on top of emails and only focus on going to great lengths to answer questions for which you don't have products yet.

Believe it or not, many subscribers will either be too shy or not want to intrude on your personal space - so they won't email you any questions. They'll simply suffer in silence.

When you become a marketer who has enough heart to help lift others up another level, word gets around and you'll have more people joining your list, buying your products and recommending you to their friends.

Transparency

One thing your subscribers will love and tell others about is if you're transparent with them. They love seeing your struggles in addition to your successes. Whether it's with dieting, earning money, or dating - they want to feel a connection to you and that means letting yourself be seen as human.

So don't think that just because you're leading a niche, you can't make mistakes and share those trials and tribulations, because you can! In fact, it will endear you to your list even more and you'll become known as one of the most genuine marketer that your niche follows.


Friday, December 28, 2018

How Much Money Can You Make as an Affiliate Marketer?




How Much Money Can You Make as an Affiliate Marketer?


If you’re considering affiliate marketing as a profession, the most important question you may be asking is how much money can you make as affiliate marketer?  In truth, affiliate marketing offers unlimited earnings potential.

There are two different ways you can go when it comes to earning money.  You can promote digital products, tangible products, or both.  Digital products include eBooks, video courses and membership sites that can be used online or downloaded directly.

In just about every niche, you’ll find digital products that can be promoted and many have affiliate programs that offer handsome commissions.  But you don’t have to limit yourself to digital products.

You can also promote tangible products through retailers.  For example, many people choose to promote items from Amazon to receive a commission.  There are also many other retailers that will share a commission with you if you promote their products.

Both digital and tangible products have unlimited income potential.  However, you won’t have a huge volume of sales on your first day in affiliate marketing.  It will take time to grow a volume of sales that give you a large income.

As a marketer, you’ll have to decide what types of products you want to promote.  You can promote high ticket items with large commissions, or promote items that have lower commissions, but will sell at a higher volume.

When making that decision, you need to think about your readers and customers.  If you feel that the people on your list will be interested and able to purchase more expensive items, you may want to promote them.

But if you feel that promoting a very expensive product will alienate many of your customers, you may not want to promote high ticket items.  This all comes back to the idea of building relationships online so that you know you customer and you can meet their needs.

With that in mind, you can choose the best products to promote and you can increase your earnings potential.  As long as you promote quality digital or tangible products that will impact your consumers positively, your income potential is unlimited.

But it won’t happen overnight and it takes dedication, thoughtful research, and relationship building to really make the kind of money you want.  The sky is truly the limit.  As an affiliate marketer, you have the potential to make a great income when you choose the right niche, stay committed, and understand your audience. 

Wednesday, December 26, 2018

Creating a Minisite!



The word “minisite” can refer to a number of different things. Some people call small niche article sites minisites, but that isn’t the general use of the word. In Internet marketing, the word “minisite” is generally used to refer to very small websites that are set up to sell a product - usually an eBook or other digital download.

Most minisites are only 1-5 pages. Some of them are only a single sales pitch page, plus perhaps a thank you page for after the customer orders. Others have a contact page, a terms of service page, a frequently asked questions page, or other general pages.

For the purpose of this tutorial, we’ll just work on creating a single page minisite, and we’ll cover only the design - not the sales copy. Most minisites have several key parts. They usually have a header and footer, although some have only a header, or may have neither.

They also have a sales letter of some sort, which is used to sell the product. Finally, they have an order button that is clicked when a customer wants to purchase the product. Some minisites also have an eCover, which is a computer-generated image that mimics what the product might look like if it was a physical product.

For example, if the product is an eBook, the eCover might look like a hardcover or paperback book cover (sometimes a spiral notebook, too). If the product is a membership site, the eCover might be a membership card. Software products usually have a 3D software box as their eCover.

The first step in creating a minisite should be creating your eCover, if you intend to use one. Most people create their eCovers with Photoshop, because most eCover action scripts only work with Photoshop. If you don’t have Photoshop, you may need to create it from scratch, or have it made for you by a professional graphic designer.

After you have your cover design, you’ll need to create a header. Although some marketers don’t use headers, most do. A well-designed header can draw attention to your headline, and it can make your site look more professional.

The header should contain your product’s name and a tag line – like a one-sentence blurb that tells what your site’s about. It should also contain a photo that’s related to your niche, and it might also contain a small version of your ecover – all tied into a theme for your demographic.

Let’s say you’re creating a minisite to sell your dog-training eBook. Your header would potentially contain a picture of a woman pointing at a dog, and the dog sitting down. Then the text on the header might say something like the following: Dog Training 101: The Ultimate Guide to Training Your Puppy or Adult Dog!

Don’t make your header too large. If the header is so large visitors can’t see the headline without scrolling, it’s too big! It should attract attention to the headline, not hide it. Headers are generally between 700 and 800 pixels wide and 100-200 pixels in height.

The footer is usually the same width, but about half the height of the header. It may only contain the product name or logo, but may also contain an image or copyright notice. Finally, you need an order button that draws a lot of attention. Your button might contain your eCover, plus a brightly colored button and a call-to-action, such as “Click Here for Instant Access!”

If you have the money to invest, you might consider ordering a minisite package from a professional designer. For about $300, you’ll get the header, footer, eCovers, and sometimes extra banners that you can use for off-site promotions.

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