Branding your name (or your pen name)
is very important on the Internet, no matter what niche you’re in.
You need to establish yourself as an authority in your market,
because people trust authority figures.
They trust their recommendations, they
trust that their products will be of good quality, and they trust
that they have integrity. It also lends credence to the buyer that
you’re a real person – not just some nameless, faceless entity
trying to sell them something on a static, automated website.
You should put your name on everything
you create. Whether it’s a membership site, an eBook, or something
as small as a PLR article pack for sale - you should put your name on
it.
Getting your name out there is so essential to your ongoing
success.
Think about all of the marketing gurus
you’ve heard of. Some of them you may not have heard of yet,
especially if you’re new, but chances are you’ve heard of at
least a few of these. Have you heard of John Reese, Mike Filsaime,
Frank Kern, Dan Kennedy, Joe Vitale, Willie Crawford, or the late
Gary Halbert?
If you’ve been in marketing long at
all you’ve surely heard of at least one of these people. People
know and remember the names of these people because they put their
names on everything they put out.
Their names are all over the marketing
forums, their eCovers, their headers, and everything else they do.
They work very hard to brand their names, because their names become
the brands. People buy their products simply because their name is
on it.
Buyers think that the product must be
good, because the person is so well-known. You should do the same
thing with your name. Always use the same name on everything you do
within a particular niche.
You may not want to use your real name
for whatever reason, but your name needs to be a “real name.” A
nickname usually won’t cut it in most markets, but sometimes it
works – like in the case of Travis “The Bum” Marketer or the
“Rich Jerk.”
If you’ve signed up for forums under
a nickname, ask the moderators if they can change your name to your
real name or pen name. You might not want to tell the moderator’s
it’s a pen name. That’s up to you.
Keep getting your name out there any
way you can. Host teleseminars, JV with well-known people if
possible, and offer to help create content for well-known people in
your niche in exchange for a Bio Box that hosts your name and link to
your website.
Offer to be an interview subject for
someone. Be a “guest author” for popular websites and blogs in
your niche, and create 100% original content for them. Never stop
branding your name. Even when you’re as famous as Donald Trump,
the king of name branding, don’t stop.
Donald still puts his name on
everything he does. His name appears in huge, bold letters on his
books. He names buildings after himself. Think of Trump Tower,
Trump Taj Mahal, and Trump Plaza. His name is all over everything.
Not only is it a matter of pride, but
it keeps his name everywhere. You may never be as famous as the
Donald, or even as famous as John Reese, but you might become known
as the king or queen of your own little niche or for a particular
slant that grows in popularity.
