Thursday, December 31, 2020

How To Build Your Email List The Smart Way!

 

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Do you have an email list? 

List building is an integral part of any online business. Just as how brick and mortar businesses keep record of their previous customers, the online entrepreneur has to collect the information of his visitors so that he can contact them again later on.


Therefore, huge focus must be placed on learning how to build a powerful mailing list so that you can continuously provide value to your prospects or customers at the same time monetize from them.

Are you ready to build a highly profitable list in your online business?

What is a list, exactly? 

Basically, it’s short for email marketing list or email autoresponder list. These emails are the contact information of visitors who come to your site who are looking for specific information on your niche topic.

In order to build a list, you will need to have an email autoresponder set up. The two most common autoresponders in the market are:

 

-Get response (www.getresponse.com)

-Aweber (www.aweber.com)


It is compulsory for anyone who wishes to start an online business to get an autoresponder account. This will be used to manage your subscribers and mass email your list with offers and information of interest.

Fortunately, these autoresponders come in different packages for big and small entrepreneurs, so choose your desired package wisely.

Once you have an autoresponder account set up, you’ll have to set up a business system for collecting leads or subscribers, which I will detail in  The basics of list building.

 One of the most common question asked by new online marketers is:

 

Do I Have To Build A List?”

The truth is, there are many ways to make money online. Some make money through blogging, which involves getting readers hooked onto your blog content and wanting to come back everyday to read new stuff. While others dabble with e-commerce or drop-shipping.

However, if you are in the business of information marketing, it is highly recommended that you build an email list.

 

Why is that?

With an email list, not only can you continuously build rapport with your subscribers, you can also offer them products of interest. Traffic that comes and is not captured is a waste. People are looking for specific information and they will leave forever once they have found out. However, if you manage to capture their emails, you can continue to provide value and turn them into your loyal customers or followers.


One more good reason – With an email autoresponder, you can automate emails so that new subscribers will automatically be funneled through a series of emails which will lead to a sale eventually. Can you say passive income? 

 

 So how do you start building a list, exactly?

You will first need to set up your list funnel. It typically consists of 3 components:

  1. Landing page or Squeeze Page

  2. Free Gift or “Bribe”

  3. Opt in box

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The landing page is a simple one page website which consists of a headline, sub headline, pitch & benefits and call to action. See It Live Here

The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub headline will reinforce the message of the headline.

The purpose of the page is to “bribe” a visitor to enter his name and email in exchange for a free gift. This could be an e-book, e-course or weekly newsletter.

The benefits are meant to explain what the reader would get from this free gift and to improve sign up rates.

Finally, in the call to action, you inform the reader that they must enter their name and email to get the free gift.

The place where the reader enters his contact information is known as the “opt in box”, which can be obtained from to email autoresponder host website. Autoresponders like Getresponse offer easy customizations for opt-in boxes to make boxes suit your site layout easier.

Alternatively, you can choose to put your opt in box in your blog or website to collect subscribers. The choice is entirely yours but landing pages often have higher opt in rates because visitors only have less choices – Opt in or don’t as compared to blogs.

Voila! You’ve just set up your list building system!

 

 A word about Traffic: 

Now that you’ve set up for list building funnel, the next important part of building a huge email list is traffic generation.

You see, list building is pretty much a math game. The more people you send to your website or landing page, the more probability someone would opt into your list to get your free gift. Now that we’ve agreed on that, let’s have a look at some nifty traffic generation techniques 


First up we have article submission. 

 

This is the bread and butter of drawing traffic. By submitting articles to article directories such as EzineArticles (www.ezinearticles.com) and GoArticles (www.goarticles.com), you can draw a steady stream of readers into your website.

You can also consider starting a blog to gain readership. Post articles of value related to your niche and at the end of blog posts, link to your landing page, offering them a free gift as a kind gesture for following your blog. If you are good at SEO, you can draw massive organic search traffic to your blog or landing page as well.

Google advertising is difficult for landing pages, and it won’t get approved easily. Here’s a better way – use Facebook advertising to get followers to “Like” your fan page. The fan page can serve as a platform for your followers to interact and from there the possibilities are endless. You can either send them to your opt in page or put an opt in box on your fan page if you are web programming savvy.

 

Here’s another way to draw traffic fast. 

Post interesting YouTube videos on topics related to your niche. Make it as interesting as possible for it to go viral.

In the description of your videos, provide a brief description and include a link to your landing page to download a free gift such as an e-book. That way, you can leverage on the power of word of mouth to reach out to a wider target audience.

The key is, pick one traffic generation technique, get good at it and move on to the next one. That way, in no time you’ll be swimming in a sea of subscribers!

 

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Do you want to build your list at lightning speed?

 If you are on a shoestring budget, organically building your list from free traffic methods are the way to go.

However, if you have some spare cash or have set a marketing budget for yourself, consider speeding up your list building process by leveraging on systems, which will help you grow it faster.

That is the only way you can truly bring your business to the next level. Here’s a few great ideas for speeding up your list building process.

-Consider buying leads from reputable sources. 

Places like GetResponse sell qualified leads which are automatically opted into your autoresponder and if you have a good email series to funnel them through, you can definitely turn them into your long term customers.

-Pay for solo mailings. 

Consider paying other marketers a fee to mail your landing page to their list. It can save you hundreds of hours trying to get subscribers the normal way.

-Outsource traffic generation. 

Higher ghostwriters to blog for you and draw traffic to your landing page. This option can be cheaper than you think.

-Adopt the 80/20 principle. 

Also known as the Pareto’s Principle, it states that 80% of our results spur from 20% of our efforts and 20% of our results from 80% of the effort. Thus, identify which 20% of the effort is helping you grow your list fast and put in more steam into that. Eliminate the useless stuff!

Remember, if you think big, so will the size of your list be. If you think small, the same goes for your list size.

 Final Thoughts

The ability of your list to make money is not just determined by size, but also by the quality of your subscribers. It is therefore important that you nurture and treat your list well.

Rome wasn’t built in a day, the same way having a huge list doesn’t happen in an instant. However, if you diligently practice these list building methods, it is 100% that you will be bringing in streams of hot subscribers into your email list.

The best way for success in list building is by eliminating what fails to work and trying new stuff to see what really works.

Once you have found what works best for your business, replicate and multiply your efforts and in no time, you’ve built yourself a solid business empire streaming with thousands of followers.



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Monday, December 28, 2020

5 Freelancing Ideas for Detail-Oriented People

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freelance ideas

 

Are you a detail-oriented person looking for home-based business, or freelancing ideas?

Here are five that could be a great fit for you if you are a detail-oriented person.

 

1. Freelance Bookkeeping

 

If you are a detail-oriented person and like working with numbers, then starting a bookkeeping business could be a fantastic option for you.

 

Small businesses all need good bookkeeping help, but most don't have the budget to hire a bookkeeper full-time, which leaves a huge opportunity for those who have bookkeeping skills.

 

Of course, to be good at bookkeeping you need to be meticulously detail-oriented and enjoy working with numbers. But the huge benefit of this type of business is it's a recurring service, which means recurring income.

 

Most bookkeeping is done on a monthly, on-going basis. This is good news because you can establish a relationship with clients and potentially work with them for years as I did with my diaper bag business client. That helps make your income much more predictable.

 

2. Proofreading

 

If you have an eye for detail, then proofreading is a fabulous way to earn money from home.

Think you can't make decent money proofreading? Think again!

 

Will you get rich proofreading? Probably not. But we're not talking about getting rich we’re talking about finding work that allows you some flexibility, no commute and the ability to be more present for your family while earning a living.

 

3. Virtual Assistant

 

Virtual assistants (VA’s) are in high demand. You can specialize in areas that compliment your skills. For example, you can be a technical VA, a VA who does writing, a social media VA, or a general VA that does a variety of tasks.

 

Being organized and detail-oriented are key skills you need to succeed, especially if you are juggling multiple clients, which many VA's do.

 

4. Resume Writer

 

Do you love updating your resume and helping others jazz up their resume? Most people find this an overwhelming, but necessary task. 

 

Resume writing requires meticulous attention to detail. The last thing you want to do (or have a client do) is submit a resume with typos and spelling errors. There is a definite level of creativity that goes into resume writing as well.

 

If this type of work interests you, you can always start by doing resume writing for a company to get your feet wet, or you can launch your own home-based business as a resume writer. Obviously, it will take some time and a lot of networking and marketing to get clients flowing in, but you can do it.

 

5. Freelance Writer

 

With all the content marketing happening on the internet these days, there is a huge demand for good content writers and copywriters. Even brick-and-mortar businesses are using blogs and email marketing to reach their customers and acquire new ones.

 

This is where you could use your fabulous writing skills and detail-oriented skillset to earn a living.

It will help you to market your writing services if you have a particular style of writing or a niche in mind. 

 

Do any of these businesses appeal to you?

 

There are a ton of other side hustles, home-based business ideas and remote jobs that you could pursue with your detail-oriented skill set. This is a small sampling of home-based business ideas to get your creative juices started.


Monday, December 21, 2020

5 Flexible Work at Home Jobs for Moms

 

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5 Flexible Work at Home Jobs for Moms



 

Whether you are looking to start a career, work part-time, or just earn a little extra spending money, finding work-from-home jobs for moms is possible, but it’s important to find the right fit for you.

 

While some remote jobs are amazing for moms juggling kids at home with a work life, others can create more stress for you and your family.

 

Many remote jobs require you to be on the phone or on video calls. If you have younger children, you know how challenging it can be to keep your child occupied (and quiet!) in another room while you try to work.

 

If you crave a flexible schedule so you can go to the gym, take your kids to play dates, or just work when you are at your peak mentally, then you have to look for a career that is outside the normal 9-to-5.

 

Below is a list of 5 flexible work-at-home jobs for moms - or anyone craving that oh-so-precious flex time.

 

Most of the jobs below aren't really "jobs", but more "opportunities". Jobs typically involve having a boss, a set schedule, and a regular paycheck.

 

The "jobs" below are ways you can make money by providing a certain type of service. You are working for yourself and offering your services on a contract basis. This is the best way to have the ultimate in flexibility while using your best skills!

 

1. Virtual Bookkeeper

 

Becoming a bookkeeper is a great way to build a flexible, remote career while giving yourself the opportunity to earn a good living.

 

If you don’t have bookkeeping skills, you can find good courses online that will help you get the skills you need to be successful.

 

If you don't want to hustle for clients, look on sites like Craigslist or Zip Recruiter to find potential remote bookkeeping jobs. Keep in mind you will most likely sacrifice a bit of flexibility if you are an employee as opposed to a freelancer.

 

Every business needs accounting/bookkeeping help, so there are typically plenty of options.

 

2. Dog Walker/Dog Sitter

 

Okay I'm cheating a little with this one since you have to actually leave your house to be a dog walker, but I think it is still a fun one to include since you aren't stuck in some corporate office.

 

Dog walking jobs are quite abundant in most larger cities.

 

Many dog walking companies have several shift options, which is nice if you can only work, say, when your kids are at school.

 

This job is ideal if you like to get outside and exercise while you work. Plus, your "co-workers" are dogs!

 

Are you going to make loads of money doing it? Nah, probably not. But if you are doing it as your own business, you could do quite well!

 

3. Niche Content Writer

 

Love to write? Have experience in a particular industry?

 

Writing content for specific industries is a great way to make money on your own schedule.

 

Look at your experience and see how you could niche your writing services to a specific business or industry. Then, reach out to business owners in your niche and tell them why you are the perfect person to write their content.

 

4. Proofreader

 

This flexible work at home job is perfect if you love details! It’s also great because you can work while the kiddos are napping or at school!

 

Being a proofreader can give you lots of opportunities to work for writers, bloggers, businesses and even court reporters.

 

The beauty of proofreading is that you aren't punching a time clock. There are no set hours as long as you get the work back to the client by their deadline.

 

5. Virtual Assistant

 

Becoming a virtual assistant can open up all kinds of possibilities for flexible work. 

 

Take an inventory of your skills and decided which ones you’d like to offer to clients. There are a lot of opportunities out there to work as a virtual assistant, either as your own boss, or as an employee. 

 

There are many great resources out there for getting started as a virtual assistant. Do a quick Google search and find a resource that will help you get started!

 

You Can Have Flexibility

 

Flexibility in a career may seem like a pipe dream, but you really can find work that you love while keeping your schedule flexible for your family.

Sunday, December 13, 2020

3 Signs You’re Ready to Start A Business

 

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For many women, the spark to start a business comes from a life-changing event, like a divorce or becoming a mother and desiring a new path, or a burning desire to make a difference in the world. But not all great ideas are born from something so dramatic.

 

Some ideas are born simply from discovering a better way to do something, or a void in the market. And yet other ideas are born from discovering a life-purpose and wanting to live that purpose to the fullest.

 

So how do you know if you are ready to start a business? Here are three signs that might be signal to you that it’s time to start a business.

 

1. You live and breathe your idea

 

Do you fall asleep thinking about your business idea and wake up thinking about it? Does it consume your thoughts while at work, shopping or out with friends? If so, you’re ready.

 

This may sound extreme, but a good business idea will give you a big ol’ bear hug and not let go. It will consume you. You’ll get butterflies in your gut when you think about it.

 

If this is happening with you right now, you need to start taking action. Start by diving deeper and putting your idea to the test.

 

2. You have a life purpose to pursue

 

Many people who discover their life purpose often start their own business so they can fully live that purpose, whether it be helping other people or creating a service or product that they are passionate about.

 

If you know your life purpose and it involves starting your own business, then don’t waste another minute holding back. Fear can often hold us back from pursuing what we know in our gut to be our life purpose. Don’t let that happen to you! 

 

You can make that dream happen and it doesn’t have to mean turning your life upside down or quitting your job. You can start with your new business on the side and build it up over time. 

 

If you don’t know your life purpose and feel like something is off or missing, then finding a good life coach could help you get on track.

 

3. No job will make you happy

 

If you can’t find a career that makes you happy, it could be that you long to be your own boss. The entrepreneurial spirit is calling out to you. You may feel pressure to do the normal 9-to-5 because that is what society tells us to do. But that doesn’t have to be your path.

 

It’s okay to work a job to cover the bills while getting your business off the ground. That’s what many entrepreneurs do, and it’s a great way to make sure the bills are paid while you pursue your dream. But don’t settle for a job and let the “safety” of it keep you stuck for years and years. 

 

Don’t let fear or overwhelm stop you.

Sunday, December 6, 2020

3 Mistakes Entrepreneurs Make with Social Media

 

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3 Mistakes Entrepreneurs Make with Social Media

 

Social media can be completely overwhelming for new business owners, yet depending on your business, it could be an essential part of your marketing strategy.

 

If your target market uses social media, then you’re going to want to have a presence on the platform that makes that most sense for your business. Whether it’s Facebook, Pinterest or Instagram, you’ll want to show up where your customers are hanging out.

 

Since social media is constantly changing, you’ll want to stay up on the trends and avoid some of the key mistakes that newer entrepreneurs make when using social media as a marketing strategy.

 

Mistake #1: No Strategy

 

Having no strategy is as bad (if not worse) then having no presence on social media. 

 

Did get a strategy in place, start by asking yourself a few questions. 

 

1.Which platform(s) should I be on? Where are my customers hanging out (which social media platform)?

 

2.What are my customers looking for on those platforms (ideas, inspiration, information, etc.)?


Take a step back up and look at the bigger picture. What are you trying to accomplish? Who are you trying to engage with and what does that person want? Does she love contests or enjoy watching how-to videos? If so, you might want to start working those into your social media activity.

 

Put together a monthly or quarterly calendar and map out ideas, themes, contests, etc. that your audience would enjoy reading, watching or sharing.  Give them a reason to check out your product or service.  

 

If you’re stuck putting a strategy together, find someone to help you. There are a lot of freelance social media consultants that work on a per-project basis and can help you put a strategy and calendar together. Just be sure and find someone that is a good fit for your brand and knows how to target your audience.

 

Mistake #2: Trying to Do It All

 

This really falls under strategy, but it’s worth making it big and bold. Entrepreneurs often feel like they need to do it all. The truth is, there are only so many hours in a day. You can’t do it all!

 

Pick one or two social media platforms and work on only those. And if you’re really crunched for time, just pick one to start.

 

Don’t spread yourself too thin. Maybe your customer doesn’t use social media at all. If that’s the case, then focus on engaging them where they do hang out or through a blog on your website.

 

Mistake #3: Not Automating

 

Again, you’re not superhuman. 

 

Automate and batch your social media posts as much as possible. Leverage that precious time you have and get the most bang for your buck.

 

This comes down to planning. Use that marketing calendar and strategy you created to schedule out your social media posts. There are several services out there for different platforms that will allow you to schedule your posts ahead of time. 

 

If you can afford it, outsource your social media posting to a virtual assistant who can take this task off your plate. If they are good, it will be money well-spent.

 

Save yourself the time and stress while growing your business with social media!


Saturday, November 28, 2020

The Top 10 Affilaite Marketing Mistakes

  

 

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Being an affiliate marketer can be a very lucrative career. One that you can earn more money than in a traditional job. Many affiliate marketers make millions of dollars, many more many six figures, and even more make a solid full time living as affiliate marketers. If you want to be a successful affiliate marketer learn about the top 10 affiliate marketing mistakes, how to avoid them and what to do instead.


Mistake # 1: Thinking the Money Will Roll in Immediately

Just because you decide to become an affiliate doesn’t mean you’re immediately going to earn money. Being an affiliate for any type of products or services is just like being a salesperson who works on commission. If you want to make good money, you must believe in the product. In addition, you’ll need to explain to your audience how and why they should try the product. Think about how much you’ll earn on each sale so that you can determine how much time and effort you can devote to making that sale.

 

Mistake # 2: Not Building Your Email List Now

You need an email list full of your target audience in order to earn a fulltime living being an affiliate marketer. If you know who your audience is, you can start building your email list even before you have affiliate products to share. Just share a topic/problem related freebie to get them on the list and then share your knowledge and experience. The products and “finds” can come later.

Choose the right software so that you can automate a lot of the process of building your email list so that you can promote solutions to your audience. There are many programs you can use to build a list such as Aweber.com, Convertkit.com, Getdrip.com along with landing page software like LeadPages.com, Instapage.com, and Clickfunnels.com.



Mistake # 3: Not Choosing a Niche You Enjoy

Choosing a niche just because it’s popular is a big mistake. Affiliate marketing is not all about the money. In order to succeed as an affiliate marketer, you should choose a niche and audience that you know and enjoy. If you don’t enjoy the topics or can’t relate to the audience and their problems, it will show in your content, solutions, and sales.

You must be able to write content that shows your enthusiasm about the topics and solutions you offer your audience. Research your potential niche options to ensure that you can make enough money with the audience, provide the solutions the audience needs, and enjoy talking about the niche topics. Your enthusiasm is contagious and profitable.



Mistake # 4: Offering Too Many Product Options

When you decide to be an affiliate, it’s easy to go overboard choosing products to promote. You don’t want to promote everything that is available, only the items that your audience needs. Research and pick a very specific product that solves one of their problems or difficulties. Don’t try to promote multiple items that solve the same problem. With too many options, readers have difficulty choosing and ultimately don’t take any action.

 

Mistake # 5: Avoiding Research

The most important thing that you can do for your affiliate marketing business is to research everything. Continuously research your audience. Always research the products you want to promote including the creators of the products you want to promote. Your reputation is on the line. If you promote a product that turns out to be a scam or the seller doesn’t live up to their promises, you may lose your credibility. Always do your due diligence. 

 

Mistake # 6: Using Inferior Content

As an affiliate marketer, you probably have a blog and social media accounts that need content. You may be tempted to toss something up that isn’t up to your standard. There is no point in putting up inferior content. It only makes you look unprofessional and damages your reputation.

If you need quality content, hire a writer or buy PLR and rewrite it yourself. Content strategists can help you plan and manage your content from blog posts, to freebies, and more. A good place to find a writer is at WriterHelpWanted.com, where you can post a free job listing that hundreds of writers will view.



Mistake # 7: Avoiding Product Reviews

Another mistake is not doing product reviews. On most corporate websites, where people shop, there are reviews. Customers really do pay attention to reviews. Your audience will appreciate your honest product reviews, even if you do make a percentage of sales. Just be upfront about whether you get money if they buy or not.



Mistake # 8: Using Too Many Affiliate Links

Adding too many affiliate links can make content look like spam. They can also give readers the impression that making a sale is your top priority rather than helping them. Limit the number of affiliate links to the focused solution in emails and articles. When you reference supporting content or examples use straight links. In short, use links sparingly and only when they are important to the message or content.

 

Mistake # 9: Using Ugly Affiliate Links

Affiliate links are typically ugly, with odd letters and numbers, question marks, or other characters in them. Most people realize they’re affiliate links but they’re more likely to click them if they’re not ugly. You can make them look good by using a link shortener. You can also set up redirects to cloak your link. Yoast blog has a good post about this. There are also several WordPress plugins that you can choose from like Easy Affiliate Links.

 

Mistake # 10: Not Building Relationships & a Community

One of the best things about becoming a profitable affiliate marketer is the friendships you make along the way. Building relationships with your community will make you the ‘go-to’ person for your subject matter. Many affiliate marketers skip this because they don’t want to be ‘public.’ However, if you are open with your audience, you’ll make more money.

You don’t have to learn about these top-10 affiliate-marketing mistakes the hard way. Use these ideas and tips to avoid the mistakes. When you avoid these mistakes, your efforts will be more efficient and profitable.

Sunday, November 22, 2020

Killer Ideas on How to Increase Sales Using Affiliate Newsletters

 

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Starting a newsletter is a great way to advertise your affiliate products and increase sales. Create an opt-in box on your site and offer them something in exchange for their email address. Once you get their email address, you can start emailing them your newsletter and then your newsletter should go out to them once either a week or once a month.

 

Here’s what it does for you and them:

It becomes easy to address regular questions 

Gives them constant updates on any new development, changes in the site policy, new tools to use, etc... 

Gives updates on new contests and products that can lure affiliates.  

Staying connected and communicating with them will always keep them close. You keep your name in front of them so that they will remember to promote you.  

 

 Some Quick Effective Tips on How to Write Excellent Affiliate Newsletters

 

Don’t just have boring monthly Newsletters. You can make them effective by using subject lines that have keywords. Let your subject line send out a clear message that the newsletter is meant for affiliates and not consumers. If you are interesting enough, be sure that almost every affiliate will be interested to know the contents. 

 

Use a subject line that states the highest commission paid the previous week. 

 

Another newsletter opener is, Hey Gary we’re grateful you promote our products at yourwebsite.com. This will define who you are and how important Gary is to the organization. Appreciating and acknowledging affiliates will always get them to open emails.  

 

Arrange your topics at the beginning of the newsletter to give them a hint of what is inside. A bullet list that briefly states what the contents are will help them understand what you are offering and need. If you hide your content farther down, they may not have time to go through the entire newsletter. 

 

You can also hyperlink to appropriate areas of the newsletter to make it easier for them to find what they are looking for. Affiliates will always look for what suits them and it is your duty to make this as simple as possible.  

 

Keep our affiliates close by offering coupons, notice of sales, codes, discounts they can offer, contests, etc... 

 

Before you launch anything new, give affiliates the product for free so that they can write a review and promote it with authority.  

 

Unlike consumers, affiliates need weekly newsletters. Make it happen because they would prefer you be in touch. If you are only sending it once a month, you need to change starting right now. One month is a long time between newsletters, and some of them may even forget about you.  

 

Use plain old text for emails. Why? Because emails with text load faster on PC's and phones and the emails are less likely to be flagged as spam. Chances that a recipient will read this kind of mail are also higher. On the other hand, you can use HTML if you are in a high-tech industry. You can also use HTML to display any new banners. However, if you still don’t know what is best for you be smart and test to see what works best.  

 

Interact with your affiliates by asking them what they need to succeed. Gone are the days when a 20 minutes survey will work. Today, you need to have a forum for your affiliates to join. Ask them what they need, how they need it and what they think. Their insight can take you a long way and increase your sales but only if you keep in touch with them. 

 

If you have never given affiliates a chance to use flash sales, now is the time to let them get started with them. Flash sales are sales with significant discounts that normally don’t last long and come with little warning. Every affiliate has preferences. Many affiliates love to plan their promotions, but you will never miss an affiliate who likes flash sales.  

 

Do you have a Call-to-Action? A Call-to-Action at the end of your newsletter can channel affiliates to your site for links and banners or allow them to request more information. Giving a specific call to action to them can help you understand what they need and let you help them accordingly.  

 

Test your newsletter before you hit send. You can test it by making sure the newsletter has no errors, is accurate and has no spelling mistakes.  

 

It’s always important to have contact information in every newsletter you send.  

 

If you know nothing about what you should have in your affiliate newsletter, Google and YouTube are your friends. You can get great ideas and tutorials to help you get your newsletter setup correctly. 

 

Stay on top of things and know what your competitor does. You can current yourself through their newsletters and keep an eye on their latest progress.