Tuesday, January 14, 2020

Following Up with Readers & Free Email Subscribers!


Do you blog? If you do, then having a list is a lifeline for your readers. Even if you don’t blog, customers who love you want to hear from you. When they give you permission to reach out to them, it is vital that you consistently connect with them.

Customer relationships are a lot like dating. Sometimes things click instantly, and you can’t get enough of each other. You anxiously wait for the phone to ring or the inbox to alert you that a new message is waiting. Other times, it takes a while for things to click. Sometimes a customer may not seem interested at all and then boom, they are all-in with everything you have to offer.

No matter when your customer says ‘yes’ to more, it is important to keep the conversation going - before, during, and after any sales.

In the same way other relationships grow and flourish, your relationship with your customers must be nourished and cultivated. Do this by:

Staying in touch- Whether your readers are leaving comments or sending you private messages, it is important to answer and connect with them. The more personalized you can be, the deeper the connection and the bond for your business or product.

Asking for feedback- End emails with a call to action to connect or engage. Be ready when people do. Answer their emails and comments on your content.

Engagement- Offering opportunities to engage is a playground for customers who feel connected. Hosting a social media group where your customers can have exclusive attention or special access to you and a sense of insider knowledge is a great way to increase engagement and make your customers feel valued.
Making offers- Sometimes you need to ask. It is important to know when and how. Following up with subscribers routinely with free information opens the door for making an offer from time to time. While it’s not best to only ask for sales, it is completely normal to ask for sales.

Being timely- Whether it is being timely with your email frequency or timely with what is current in the world, sharing content that is timely makes a difference. Customers who feel like you have your fingers on the pulse of what’s going on will likely trust you, which translates to sales when the time is right.

How much is enough?

How often should your customers expect to hear from you? Here’s some tips from the pros:

  • At least once per week for general information
  • Occasionally remind folks about archived information
  • Always make a timely contact when something significantly affects your tribe
  • Whenever there is a notable sale or special
  • Leading up to a big product release or event
  • Touch base frequently when a sale or promotion is time sensitive
  • If possible, touch base on important anniversaries or milestones of business

Build strong reciprocating relationships with the people who have said yes to hearing from you. It is beautiful when what you have to offer is what they want to receive!

Monday, January 6, 2020

What are Lists and Why Do You Need to Build Them?


When I ask, "do you have a list?" what comes to mind? A to-do list? A list of groceries? Those are important lists, but not the list that matters most. If you are a Internet Marketer, or business owner, your list consists of the contact information you have for your clients.

A common mistake thatonline marketers, and business owners make is putting false belief in social media as the best way to connect with customers. If you believe this, STOP! Social media is a platform to engage your customers, but the contact information belongs to the company providing the platform. If your account is hacked, the company goes under, or they change their strategies, you may lose the access that you have to all the people you count on for your business.

Building a list that captures contact information that you store in your private database is the only way to ensure you are able to engage your clients no matter what happens - with or without social media.

You can build your list easily.

Here's how to do it: 

?  Opt ins on your website pages
?  Links to free products
?  Offer information or services in exchange for contact info
?  Ask
?  Targeted ads

Here's why to do it:

?  Building relationships with customers gets them returning to your business over and again.
?  Building relationships gives you the authority to sell to them.
?  Building relationships gives you unlimited opportunities to deliver content and opportunities to serve.
?  Building relationships gives you access to your customers any time.

Building a list takes time but finding a formula that works best for you is just a matter of taking action and seeing what works. You can even use social media to drive traffic to your list-building optin, which is a win-win when you engage your customers on various platforms.

Pro tip: Imitation is a sincere form of flattery. One of the best ways to begin cultivating a list is to emulate peers. If you see someone doing it right, find out how they do it. You can hire a virtual assistant or a business coach if you need a tutor to help you understand how to recreate the methods that grow your list.

"Your money is in your list" is a common phrase in the online industry. Take the time and the effort to build your list, and you will build a thriving community ready to learn and to buy what you have to offer.