Do you blog? If you do, then having a list is a lifeline for your readers. Even if you don’t blog, customers who love you want to hear from you. When they give you permission to reach out to them, it is vital that you consistently connect with them.
Customer relationships are a lot like dating. Sometimes things click instantly, and you can’t get enough of each other. You anxiously wait for the phone to ring or the inbox to alert you that a new message is waiting. Other times, it takes a while for things to click. Sometimes a customer may not seem interested at all and then boom, they are all-in with everything you have to offer.
No matter when your customer says ‘yes’ to more, it is important to keep the conversation going - before, during, and after any sales.
In the same way other relationships grow and flourish, your relationship with your customers must be nourished and cultivated. Do this by:
Staying in touch- Whether your readers are leaving comments or sending you private messages, it is important to answer and connect with them. The more personalized you can be, the deeper the connection and the bond for your business or product.
Asking for feedback- End emails with a call to action to connect or engage. Be ready when people do. Answer their emails and comments on your content.
Engagement- Offering opportunities to engage is a playground for customers who feel connected. Hosting a social media group where your customers can have exclusive attention or special access to you and a sense of insider knowledge is a great way to increase engagement and make your customers feel valued.
Making offers- Sometimes you need to ask. It is important to know when and how. Following up with subscribers routinely with free information opens the door for making an offer from time to time. While it’s not best to only ask for sales, it is completely normal to ask for sales.
Being timely- Whether it is being timely with your email frequency or timely with what is current in the world, sharing content that is timely makes a difference. Customers who feel like you have your fingers on the pulse of what’s going on will likely trust you, which translates to sales when the time is right.
How much is enough?
How often should your customers expect to hear from you? Here’s some tips from the pros:
- At least once per week for general information
- Occasionally remind folks about archived information
- Always make a timely contact when something significantly affects your tribe
- Whenever there is a notable sale or special
- Leading up to a big product release or event
- Touch base frequently when a sale or promotion is time sensitive
- If possible, touch base on important anniversaries or milestones of business
Build strong reciprocating relationships with the people who have said yes to hearing from you. It is beautiful when what you have to offer is what they want to receive!