Monday, March 23, 2020

Retired and Want to Make Money Online?


Freelancing May Be the Answer!

One of the biggest obstacles that most seniors face when getting started online is having to change their mindset. Most people are so used to working a day job and reporting to a boss that the idea of being their own boss seems foreign to them.

The fact that one can create and sell their own products online seems daunting. Affiliate marketing is baffling. Posting videos for others to watch seems intimidating.

All these fears are normal. The key to overcoming them is to go ahead and do what you need to do despite being worried or scared. However, for some seniors, even taking action is a formidable task.

For these seniors, freelancing online is the BEST way to get their feet wet. Offering your services online is just like a day job. You’re getting paid for your time and work. Many seniors can wrap their head around this idea.

Once they’ve earned several thousand dollars through freelancing, they’ll realize that making money online is not a scam, and it’s a legitimate and very rewarding way to generate an income. 

Freelancing is like a ‘gateway’ business model before they tackle the real marketing such as product creation, affiliate marketing, etc. Let’s look at why freelancing is so effective at generating an income for seniors.

  • Monetize your existing skills


Many seniors will have skills that they can offer online. If you love to read, you can be a proofreader for online writers. If you love to write, you could be a ghostwriter.

The artistic ones could do graphic design jobs. Of course, you’d have to know how to use software like Photoshop, but once you learn that, you could hone your artistic skills can create beautiful graphics for others.

Seniors with a good voice could do voice overs. Those who were leaders in the industry or company could offer consulting services and so on. The point being emphasized here is that your skills do not need to go to waste after retirement. You can save time by monetizing them and making money quickly online.

  • Leverage popular platforms


Many freelance marketplaces like Fiverr, Upwork, Freelancer, Guru,, 99Designs, etc. are teeming with people looking for service providers. 

Being a freelancer will allow you to leverage these platforms to get work easily. You’ll need to sell yourself a little so that potential clients hire you, but that is generally easier than building websites, driving your own traffic, etc.

  • Fastest way to earn online


As mentioned in the earlier point, the popular freelance marketplaces have tons of existing traffic. You’ll get hired much more easily there and it’s one of the fastest ways to make money online.

If your work is good, over a short period of time you’ll get repeat customers, and the positive reviews will get you even more customers. You might get so popular that you receive an avalanche of orders and may need to either raise your prices or pause your gigs till you complete your outstanding work.

For many seniors, freelancing may be enough and they’ll be contented with working for others online. The more ambitious ones will benefit from the next point.

  • Use freelancing to bootstrap your online business


The money you earn from freelancing can be used to build your own online business too. Do not spend off all the money you make online. You should reinvest some of it to build a passive online income too.

Guess what? You can always hire other freelancers to do jobs for you. You can get one to set up a website for you. Then get another to write content for you and so on. By leveraging the efforts of others, you’ll be able to increase your output without working longer.

Of course, you’ll need to budget your spending, but if you do it right, you can build several web properties that generate a passive income while you carry on with your freelancing.

Your online income will grow exponentially, and when you have passive income coming in you may even quit your freelancing. You’ll be making money even if you don’t do jobs for others. That’s the beauty of passive income.

Reinvest a portion of the passive income to build even more web properties and the possibilities are endless… but it all starts out by being a humble freelancer. Give it a try and progress at your own pace.

Wednesday, March 11, 2020

Why You Want to Define Your Brand’s Core Values Today!

Veronica was a stay-at-home mom with an online business as a virtual assistant. She loved that she got to be there for her children, but she was struggling to grow her client list and earn a bigger income.

A mentor advised Veronica to sit down and define her brand’s core values. While she thought the exercise was silly, Veronica listened to her mentor and did it. Not long after that, her business began to grow rapidly—she had more than enough clients and was earning twice what she had been.
When she asked her mentor about it, the older woman explained, “When you realize your values, you understand what sets your brand apart. It’s easier to market once you know what makes your business unique.”

Defining your brand’s core values might seem like a pointless assignment best left for corporate businesses that prefer to use the latest buzzwords and jargon, but understanding your core values has so many wonderful benefits for entrepreneurs…

Use Core Values to Choose the Right Projects

Your core values can be the cornerstone upon which you make vital business decisions like which projects to take on and which ones to pass up. For example, you know one of your core values is integrity. You have the option to partner with another entrepreneur on a joint venture. This entrepreneur is well-known for hugely successful launches…but they also have a tendency to release shoddy products and duck customer support issues.
Knowing that your core value is “integrity” can help you see the opportunity in a different light. It might mean that you can refuse to work with the other entrepreneur or that you put safeguards in place to guarantee the final product is high-quality and customer support issues are resolved in a timely manner.

Simplify Decisions by Knowing Your Core Values

An excellent quote for entrepreneurs to keep in mind when choosing core values is this one: “When everything is a priority, nothing is a priority.” The idea behind the quote is that not everything can be of equal importance. If it is, making decisions quickly becomes difficult and frustrating.
But when you have core values to guide you, decisions are easier. That’s because you’ve clearly defined what matters most and you can focus exclusively on that. For example, if the major value behind your brand is “personal growth through learning” then it makes sense that you’ll need to leave space for you and members of your team to experiment, try new things, and even fail occasionally.

Let Your Principles Inspire Your Team

Just as core values can help you see who a clear fit for your business is, they can also be incredibly powerful at inspiring your team. That’s because your crew isn’t just looking for another paycheck—they want to work on projects that excite them with brands that are an amazing fit for their skills.
When Sarah, a body positive influencer and blogger, is asked to partner with beauty brands, she first seeks to understand their core values. One company defined their core value as being “non-judgmental and inclusive of all body types”. 

The word non-judgmental resonated in Sarah’s heart. She found it so inspiring she opted to work with that brand over several others, despite the fact they could offer her less compensation for her work.

Attract Your Ideal Clients with Your Core Values

As you get clear on what values your brand stands for, it also becomes easier to attract your ideal client. That’s because you’ll naturally begin to showcase testimonials, content, and case studies that appeal to your target market. 

That’s what happened to Diana, who is an online fashion consultant. Once she defined her values as “confident and creative self-expression”, she updated her website and marketing materials to reflect this. Within just a few months, she was attracting the type of clients she’d always longed to serve.

Build An Energized Team by Focusing on Your Principles

It’s not just ideal clients that are attracted to you once your principles are clear. You’ll also find it easier to form a team that works well for your brand. For example, if you know your most important value is “taking action” then you’ll empower your team to make decisions on the go and encourage them to boldly innovate.

As a result of knowing this core value, you’ll begin to evaluate potential team members through this lens. Even if you’re just looking for a virtual assistant to work part-time for your business for a few hours, understanding your core values can simplify your search and make it easy for you to determine if you’ve found the right person for the job.

Encourage Customer Loyalty with Your Values

Some entrepreneurs believe you must choose between making a buck and making a difference in the world. But there are hundreds of businesses proving that’s not true every single day.
One of these brands is TOMS. The popular shoe company has a “one-for-one” policy. For every pair of shoes purchased, the brand gives a pair to someone in an impoverished country that would not be able to afford the shoes otherwise. 

By doing this, the business doesn’t have to make a choice between turning a profit and giving back. The most exciting part of this is that customers are not only supportive of this business model—they’re loyal to the brand as a result. 

Core Values Unite Your Team

In an ideal world, every person working on or in your business would get along perfectly. They’d always see eye-to-eye and know exactly which steps to take to keep things flowing harmoniously.
Unfortunately, that’s rarely the case with team members. There will be disagreements and controversy at times. The best way to deal with this conflict is for team members to focus on what they do agree on, namely your core values.

For example, your core value might be “creating outstanding customer experiences”. Now your team members might define that “outstanding customer experience” differently but if they both agree that it’s the essential ingredient to doing business then they can come to a place of mutual respect.

Your Principles Make Your Business Stand Out

Sometimes, it can be difficult to decide on your core values. It might be tempting to look around at what other entrepreneurs are using and borrow from their ideas. But the problem with this approach is that then your business becomes lost in the crowd.

Smart entrepreneurs understand that their core values help them stand out in a crowded marketplace. What makes your business different is exactly what’s going to call to your ideal customer and inspire them to choose your brand over your competitor’s brand.

Understand that Core Values Can Change

As your brand grows and evolves, you may find that the core values that fit it perfectly three, five, or ten years ago are no longer relevant. Don’t try to hold onto these outdated values that aren’t serving you, your business, your team, or your customers.

Instead, be willing to step back and look at what you really want to stand for. You may find that your most important value now is creativity and innovation. Or you might discover that your most important value is transparency and communication.

Remember that there are no right or wrong core values. It’s just about expressing who your brand is and sharing that with your customers, your team, and ultimately, the world!