Thursday, December 31, 2020

How To Build Your Email List The Smart Way!

 

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Do you have an email list? 

List building is an integral part of any online business. Just as how brick and mortar businesses keep record of their previous customers, the online entrepreneur has to collect the information of his visitors so that he can contact them again later on.


Therefore, huge focus must be placed on learning how to build a powerful mailing list so that you can continuously provide value to your prospects or customers at the same time monetize from them.

Are you ready to build a highly profitable list in your online business?

What is a list, exactly? 

Basically, it’s short for email marketing list or email autoresponder list. These emails are the contact information of visitors who come to your site who are looking for specific information on your niche topic.

In order to build a list, you will need to have an email autoresponder set up. The two most common autoresponders in the market are:

 

-Get response (www.getresponse.com)

-Aweber (www.aweber.com)


It is compulsory for anyone who wishes to start an online business to get an autoresponder account. This will be used to manage your subscribers and mass email your list with offers and information of interest.

Fortunately, these autoresponders come in different packages for big and small entrepreneurs, so choose your desired package wisely.

Once you have an autoresponder account set up, you’ll have to set up a business system for collecting leads or subscribers, which I will detail in  The basics of list building.

 One of the most common question asked by new online marketers is:

 

Do I Have To Build A List?”

The truth is, there are many ways to make money online. Some make money through blogging, which involves getting readers hooked onto your blog content and wanting to come back everyday to read new stuff. While others dabble with e-commerce or drop-shipping.

However, if you are in the business of information marketing, it is highly recommended that you build an email list.

 

Why is that?

With an email list, not only can you continuously build rapport with your subscribers, you can also offer them products of interest. Traffic that comes and is not captured is a waste. People are looking for specific information and they will leave forever once they have found out. However, if you manage to capture their emails, you can continue to provide value and turn them into your loyal customers or followers.


One more good reason – With an email autoresponder, you can automate emails so that new subscribers will automatically be funneled through a series of emails which will lead to a sale eventually. Can you say passive income? 

 

 So how do you start building a list, exactly?

You will first need to set up your list funnel. It typically consists of 3 components:

  1. Landing page or Squeeze Page

  2. Free Gift or “Bribe”

  3. Opt in box

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The landing page is a simple one page website which consists of a headline, sub headline, pitch & benefits and call to action. See It Live Here

The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub headline will reinforce the message of the headline.

The purpose of the page is to “bribe” a visitor to enter his name and email in exchange for a free gift. This could be an e-book, e-course or weekly newsletter.

The benefits are meant to explain what the reader would get from this free gift and to improve sign up rates.

Finally, in the call to action, you inform the reader that they must enter their name and email to get the free gift.

The place where the reader enters his contact information is known as the “opt in box”, which can be obtained from to email autoresponder host website. Autoresponders like Getresponse offer easy customizations for opt-in boxes to make boxes suit your site layout easier.

Alternatively, you can choose to put your opt in box in your blog or website to collect subscribers. The choice is entirely yours but landing pages often have higher opt in rates because visitors only have less choices – Opt in or don’t as compared to blogs.

Voila! You’ve just set up your list building system!

 

 A word about Traffic: 

Now that you’ve set up for list building funnel, the next important part of building a huge email list is traffic generation.

You see, list building is pretty much a math game. The more people you send to your website or landing page, the more probability someone would opt into your list to get your free gift. Now that we’ve agreed on that, let’s have a look at some nifty traffic generation techniques 


First up we have article submission. 

 

This is the bread and butter of drawing traffic. By submitting articles to article directories such as EzineArticles (www.ezinearticles.com) and GoArticles (www.goarticles.com), you can draw a steady stream of readers into your website.

You can also consider starting a blog to gain readership. Post articles of value related to your niche and at the end of blog posts, link to your landing page, offering them a free gift as a kind gesture for following your blog. If you are good at SEO, you can draw massive organic search traffic to your blog or landing page as well.

Google advertising is difficult for landing pages, and it won’t get approved easily. Here’s a better way – use Facebook advertising to get followers to “Like” your fan page. The fan page can serve as a platform for your followers to interact and from there the possibilities are endless. You can either send them to your opt in page or put an opt in box on your fan page if you are web programming savvy.

 

Here’s another way to draw traffic fast. 

Post interesting YouTube videos on topics related to your niche. Make it as interesting as possible for it to go viral.

In the description of your videos, provide a brief description and include a link to your landing page to download a free gift such as an e-book. That way, you can leverage on the power of word of mouth to reach out to a wider target audience.

The key is, pick one traffic generation technique, get good at it and move on to the next one. That way, in no time you’ll be swimming in a sea of subscribers!

 

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Do you want to build your list at lightning speed?

 If you are on a shoestring budget, organically building your list from free traffic methods are the way to go.

However, if you have some spare cash or have set a marketing budget for yourself, consider speeding up your list building process by leveraging on systems, which will help you grow it faster.

That is the only way you can truly bring your business to the next level. Here’s a few great ideas for speeding up your list building process.

-Consider buying leads from reputable sources. 

Places like GetResponse sell qualified leads which are automatically opted into your autoresponder and if you have a good email series to funnel them through, you can definitely turn them into your long term customers.

-Pay for solo mailings. 

Consider paying other marketers a fee to mail your landing page to their list. It can save you hundreds of hours trying to get subscribers the normal way.

-Outsource traffic generation. 

Higher ghostwriters to blog for you and draw traffic to your landing page. This option can be cheaper than you think.

-Adopt the 80/20 principle. 

Also known as the Pareto’s Principle, it states that 80% of our results spur from 20% of our efforts and 20% of our results from 80% of the effort. Thus, identify which 20% of the effort is helping you grow your list fast and put in more steam into that. Eliminate the useless stuff!

Remember, if you think big, so will the size of your list be. If you think small, the same goes for your list size.

 Final Thoughts

The ability of your list to make money is not just determined by size, but also by the quality of your subscribers. It is therefore important that you nurture and treat your list well.

Rome wasn’t built in a day, the same way having a huge list doesn’t happen in an instant. However, if you diligently practice these list building methods, it is 100% that you will be bringing in streams of hot subscribers into your email list.

The best way for success in list building is by eliminating what fails to work and trying new stuff to see what really works.

Once you have found what works best for your business, replicate and multiply your efforts and in no time, you’ve built yourself a solid business empire streaming with thousands of followers.



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Monday, December 28, 2020

5 Freelancing Ideas for Detail-Oriented People

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freelance ideas

 

Are you a detail-oriented person looking for home-based business, or freelancing ideas?

Here are five that could be a great fit for you if you are a detail-oriented person.

 

1. Freelance Bookkeeping

 

If you are a detail-oriented person and like working with numbers, then starting a bookkeeping business could be a fantastic option for you.

 

Small businesses all need good bookkeeping help, but most don't have the budget to hire a bookkeeper full-time, which leaves a huge opportunity for those who have bookkeeping skills.

 

Of course, to be good at bookkeeping you need to be meticulously detail-oriented and enjoy working with numbers. But the huge benefit of this type of business is it's a recurring service, which means recurring income.

 

Most bookkeeping is done on a monthly, on-going basis. This is good news because you can establish a relationship with clients and potentially work with them for years as I did with my diaper bag business client. That helps make your income much more predictable.

 

2. Proofreading

 

If you have an eye for detail, then proofreading is a fabulous way to earn money from home.

Think you can't make decent money proofreading? Think again!

 

Will you get rich proofreading? Probably not. But we're not talking about getting rich we’re talking about finding work that allows you some flexibility, no commute and the ability to be more present for your family while earning a living.

 

3. Virtual Assistant

 

Virtual assistants (VA’s) are in high demand. You can specialize in areas that compliment your skills. For example, you can be a technical VA, a VA who does writing, a social media VA, or a general VA that does a variety of tasks.

 

Being organized and detail-oriented are key skills you need to succeed, especially if you are juggling multiple clients, which many VA's do.

 

4. Resume Writer

 

Do you love updating your resume and helping others jazz up their resume? Most people find this an overwhelming, but necessary task. 

 

Resume writing requires meticulous attention to detail. The last thing you want to do (or have a client do) is submit a resume with typos and spelling errors. There is a definite level of creativity that goes into resume writing as well.

 

If this type of work interests you, you can always start by doing resume writing for a company to get your feet wet, or you can launch your own home-based business as a resume writer. Obviously, it will take some time and a lot of networking and marketing to get clients flowing in, but you can do it.

 

5. Freelance Writer

 

With all the content marketing happening on the internet these days, there is a huge demand for good content writers and copywriters. Even brick-and-mortar businesses are using blogs and email marketing to reach their customers and acquire new ones.

 

This is where you could use your fabulous writing skills and detail-oriented skillset to earn a living.

It will help you to market your writing services if you have a particular style of writing or a niche in mind. 

 

Do any of these businesses appeal to you?

 

There are a ton of other side hustles, home-based business ideas and remote jobs that you could pursue with your detail-oriented skill set. This is a small sampling of home-based business ideas to get your creative juices started.


Monday, December 21, 2020

5 Flexible Work at Home Jobs for Moms

 

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5 Flexible Work at Home Jobs for Moms



 

Whether you are looking to start a career, work part-time, or just earn a little extra spending money, finding work-from-home jobs for moms is possible, but it’s important to find the right fit for you.

 

While some remote jobs are amazing for moms juggling kids at home with a work life, others can create more stress for you and your family.

 

Many remote jobs require you to be on the phone or on video calls. If you have younger children, you know how challenging it can be to keep your child occupied (and quiet!) in another room while you try to work.

 

If you crave a flexible schedule so you can go to the gym, take your kids to play dates, or just work when you are at your peak mentally, then you have to look for a career that is outside the normal 9-to-5.

 

Below is a list of 5 flexible work-at-home jobs for moms - or anyone craving that oh-so-precious flex time.

 

Most of the jobs below aren't really "jobs", but more "opportunities". Jobs typically involve having a boss, a set schedule, and a regular paycheck.

 

The "jobs" below are ways you can make money by providing a certain type of service. You are working for yourself and offering your services on a contract basis. This is the best way to have the ultimate in flexibility while using your best skills!

 

1. Virtual Bookkeeper

 

Becoming a bookkeeper is a great way to build a flexible, remote career while giving yourself the opportunity to earn a good living.

 

If you don’t have bookkeeping skills, you can find good courses online that will help you get the skills you need to be successful.

 

If you don't want to hustle for clients, look on sites like Craigslist or Zip Recruiter to find potential remote bookkeeping jobs. Keep in mind you will most likely sacrifice a bit of flexibility if you are an employee as opposed to a freelancer.

 

Every business needs accounting/bookkeeping help, so there are typically plenty of options.

 

2. Dog Walker/Dog Sitter

 

Okay I'm cheating a little with this one since you have to actually leave your house to be a dog walker, but I think it is still a fun one to include since you aren't stuck in some corporate office.

 

Dog walking jobs are quite abundant in most larger cities.

 

Many dog walking companies have several shift options, which is nice if you can only work, say, when your kids are at school.

 

This job is ideal if you like to get outside and exercise while you work. Plus, your "co-workers" are dogs!

 

Are you going to make loads of money doing it? Nah, probably not. But if you are doing it as your own business, you could do quite well!

 

3. Niche Content Writer

 

Love to write? Have experience in a particular industry?

 

Writing content for specific industries is a great way to make money on your own schedule.

 

Look at your experience and see how you could niche your writing services to a specific business or industry. Then, reach out to business owners in your niche and tell them why you are the perfect person to write their content.

 

4. Proofreader

 

This flexible work at home job is perfect if you love details! It’s also great because you can work while the kiddos are napping or at school!

 

Being a proofreader can give you lots of opportunities to work for writers, bloggers, businesses and even court reporters.

 

The beauty of proofreading is that you aren't punching a time clock. There are no set hours as long as you get the work back to the client by their deadline.

 

5. Virtual Assistant

 

Becoming a virtual assistant can open up all kinds of possibilities for flexible work. 

 

Take an inventory of your skills and decided which ones you’d like to offer to clients. There are a lot of opportunities out there to work as a virtual assistant, either as your own boss, or as an employee. 

 

There are many great resources out there for getting started as a virtual assistant. Do a quick Google search and find a resource that will help you get started!

 

You Can Have Flexibility

 

Flexibility in a career may seem like a pipe dream, but you really can find work that you love while keeping your schedule flexible for your family.

Sunday, December 13, 2020

3 Signs You’re Ready to Start A Business

 

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For many women, the spark to start a business comes from a life-changing event, like a divorce or becoming a mother and desiring a new path, or a burning desire to make a difference in the world. But not all great ideas are born from something so dramatic.

 

Some ideas are born simply from discovering a better way to do something, or a void in the market. And yet other ideas are born from discovering a life-purpose and wanting to live that purpose to the fullest.

 

So how do you know if you are ready to start a business? Here are three signs that might be signal to you that it’s time to start a business.

 

1. You live and breathe your idea

 

Do you fall asleep thinking about your business idea and wake up thinking about it? Does it consume your thoughts while at work, shopping or out with friends? If so, you’re ready.

 

This may sound extreme, but a good business idea will give you a big ol’ bear hug and not let go. It will consume you. You’ll get butterflies in your gut when you think about it.

 

If this is happening with you right now, you need to start taking action. Start by diving deeper and putting your idea to the test.

 

2. You have a life purpose to pursue

 

Many people who discover their life purpose often start their own business so they can fully live that purpose, whether it be helping other people or creating a service or product that they are passionate about.

 

If you know your life purpose and it involves starting your own business, then don’t waste another minute holding back. Fear can often hold us back from pursuing what we know in our gut to be our life purpose. Don’t let that happen to you! 

 

You can make that dream happen and it doesn’t have to mean turning your life upside down or quitting your job. You can start with your new business on the side and build it up over time. 

 

If you don’t know your life purpose and feel like something is off or missing, then finding a good life coach could help you get on track.

 

3. No job will make you happy

 

If you can’t find a career that makes you happy, it could be that you long to be your own boss. The entrepreneurial spirit is calling out to you. You may feel pressure to do the normal 9-to-5 because that is what society tells us to do. But that doesn’t have to be your path.

 

It’s okay to work a job to cover the bills while getting your business off the ground. That’s what many entrepreneurs do, and it’s a great way to make sure the bills are paid while you pursue your dream. But don’t settle for a job and let the “safety” of it keep you stuck for years and years. 

 

Don’t let fear or overwhelm stop you.

Sunday, December 6, 2020

3 Mistakes Entrepreneurs Make with Social Media

 

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3 Mistakes Entrepreneurs Make with Social Media

 

Social media can be completely overwhelming for new business owners, yet depending on your business, it could be an essential part of your marketing strategy.

 

If your target market uses social media, then you’re going to want to have a presence on the platform that makes that most sense for your business. Whether it’s Facebook, Pinterest or Instagram, you’ll want to show up where your customers are hanging out.

 

Since social media is constantly changing, you’ll want to stay up on the trends and avoid some of the key mistakes that newer entrepreneurs make when using social media as a marketing strategy.

 

Mistake #1: No Strategy

 

Having no strategy is as bad (if not worse) then having no presence on social media. 

 

Did get a strategy in place, start by asking yourself a few questions. 

 

1.Which platform(s) should I be on? Where are my customers hanging out (which social media platform)?

 

2.What are my customers looking for on those platforms (ideas, inspiration, information, etc.)?


Take a step back up and look at the bigger picture. What are you trying to accomplish? Who are you trying to engage with and what does that person want? Does she love contests or enjoy watching how-to videos? If so, you might want to start working those into your social media activity.

 

Put together a monthly or quarterly calendar and map out ideas, themes, contests, etc. that your audience would enjoy reading, watching or sharing.  Give them a reason to check out your product or service.  

 

If you’re stuck putting a strategy together, find someone to help you. There are a lot of freelance social media consultants that work on a per-project basis and can help you put a strategy and calendar together. Just be sure and find someone that is a good fit for your brand and knows how to target your audience.

 

Mistake #2: Trying to Do It All

 

This really falls under strategy, but it’s worth making it big and bold. Entrepreneurs often feel like they need to do it all. The truth is, there are only so many hours in a day. You can’t do it all!

 

Pick one or two social media platforms and work on only those. And if you’re really crunched for time, just pick one to start.

 

Don’t spread yourself too thin. Maybe your customer doesn’t use social media at all. If that’s the case, then focus on engaging them where they do hang out or through a blog on your website.

 

Mistake #3: Not Automating

 

Again, you’re not superhuman. 

 

Automate and batch your social media posts as much as possible. Leverage that precious time you have and get the most bang for your buck.

 

This comes down to planning. Use that marketing calendar and strategy you created to schedule out your social media posts. There are several services out there for different platforms that will allow you to schedule your posts ahead of time. 

 

If you can afford it, outsource your social media posting to a virtual assistant who can take this task off your plate. If they are good, it will be money well-spent.

 

Save yourself the time and stress while growing your business with social media!