Sunday, April 11, 2021

3 Money Mistakes that Keep Your Business Broke

 

3 Money Mistakes that Keep Your Business Broke


Poor money management has been the cause of more business failures than any other single issue. And it’s no wonder. We aren’t born knowing how to manage money. Most of us aren’t taught how to handle it either. We figure it out along the way, through much trial and error.

Those same mindset issues and bad habits that wreak havoc in our personal finances can plague our businesses as well if we’re not careful. 

 

Catching Shiny Object Syndrome

 

Some things are just hard to resist—especially when your friends and colleagues are all jumping on board! New tools, training, group coaching programs and even business models can all have a strong pull, and if you aren’t careful, these shiny objects can quickly distract you from your current goals. 

 

If you find yourself catching shiny object syndrome frequently, try this two-step plan instead:

 

  • For “too good to refuse” offers, make a plan for achieving a positive ROI before you purchase. If you cannot find a (realistic) way to make the purchase pay for itself, don’t buy it.

  • For exciting new business ideas, create a “someday” list. Jot down your idea and a basic outline, then get back to the task at hand. Now that great idea won’t be lost, but it also won’t join the ranks of half-finished business plans that litter the internet. 

     

Falling for the Sunk Costs Fallacy

 

If you’ve ever said to yourself, “I’m not using this subscription, but I can’t give it up! I’m still paying the launch price and now it’s much more expensive!” Then you’ve fallen for the sunk costs fallacy. 

 

This common mistake is famous among economists, and we all fall victim to it from time to time. Simply put, the sunk costs fallacy is what makes us justify investing more money or time in something—even though we’re not seeing results—because we’ve already spent so much. It’s what encourages us to repair the car one more time (after all, you just put new tires on it), eat a meal we don’t enjoy (simply because you’ve paid for it), and yes, continue to pay for tools and resources you’re not using. 

 

Take a few minutes and examine your current business expenses. What are you paying for month after month that you’re not using? Either make a plan to put them to work for you, or cancel them. Stop falling for the sunk costs fallacy. 

 

Too Much Penny Pinching

 

You thought this was all going to be about overspending, didn’t you? Here’s the kicker: Spending too little is just as bad for business. 

 

When you’re constantly on the lookout for free and low-cost tools or working 16-hour days because you “can’t afford to outsource,” you’re not doing your business any favors. Sure, it looks like you’re bootstrapping and working really hard to make something from nothing, but what you’re really doing is digging yourself a rut it will be nearly impossible to climb out of. Not only that, but you’re reinforcing a scarcity mindset that will continue to plague you for years if you let it. 

 

Rather than pinching pennies, learn to spend money strategically. Buy what you need, when you need it. Invest in top-quality products and programs rather than settling for the low-ticket, half-baked plans. Just like quality clothes, cars and furniture, quality services and software last longer and work better. And unlike that car, good quality business tools will pay for themselves.


Sunday, March 28, 2021

Get lifetime access to GroovePages now!

 

 


 

In this day and age, any business that wants to thrive must go online.


With so many things going on around the world, and global changes that will forever impact the way people live and do business, going online is no longer just an option.


Not only to maintain their success, but even just to survive.


Sure, there are tools that are already available that any business can use to run their entire company and processes digitally.


However, any minimum amount of research will tell you that most of these products are expensive, complicated and limited in customization.


In other words, not very user-friendly, and definitely not suitable for all business owners, especially those who are less tech-savvy and might even be on a budget.


I mean, who can afford to invest thousands of dollars a month into a bunch of complicated tools, and on top of that, hire employees to manage the systems, right?


Well, if this sounds familiar in any way, I have some good news for you.


As an online marketer and blogger myself, I am always looking for new solutions for these everyday challenges we face as business owners.


Today, I am very excited to introduce you to my latest discovery.

 



GrooveFunnels is, by far, the best way I have found to be able to build websites, sales funnels and sell digital products online.


The best part? It’s FREE.


But the free value does not end there…


You see, GrooveFunnels is not just a website and sales funnel builder.


The co-founder of GrooveFunnels, Mike Filsaime, is actually a veteran in the Internet marketing space, and has put all his experience and expertise into one of the best suite of marketing tools I have ever seen.


I’ve also signed myself up for an account (it’s free), and for the past few days, I’ve had the chance to play around with it.


And you know what?


I can definitely tell you that this 100% free tool is perfectly capable of running your entire business, maybe even better than some of the expensive complicated tools out there.


I’m not exaggerating by any means…


From what I’ve seen so far, GrooveFunnels includes everything that I need to run my online business, all for absolutely free.


Here’s just a quick list of what I’ve gathered so far:


  • FREE sales, page and funnel building platform
  • Possible to build my own branded websites with full navigation
  • Can integrate with my own custom domain name
  • Able to sell my products with what they call a 1-click upsell
  • Capability to integrate upsells, downsells, and order bumps
  • Even has a way to create my own powerful affiliate program for my products!


And that’s just for starters, because there is so much more for me to explore!


I’m not even joking when I say that I am planning to change my ENTIRE online business over to GrooveFunnels!


I mean, why wouldn’t I?


It’s FREE, and it’s probably the BEST suite of marketing tools I have ever seen in my life.


By the way, there’s more…


I didn’t even mention some of my favorite benefits of GrooveFunnels.


As a member, I’ve also received a TON of community benefits.


I’ve been able to join their private Facebook group, connect with marketing experts inside, get help with all my problems, access private training within their own academy, ask questions through their help desk, and meet other like-minded entrepreneurs just like me to make the best use of these tools.


So, if you’re like me… Striving to grow your business, looking to learn more about marketing and getting to know some of the best in the industry at a more personal level, then you won’t want to miss out on this opportunity.


Sounds great, right?


But you might be asking… what’s the catch?


The catch is that GrooveFunnels is free, but for a limited time only.


GrooveFunnels is in its pre-launch phase, which means that many of the products have still yet to fully launch.


When they do, and as the products continue to get upgraded, GrooveFunnels may no longer be free anymore.


This means that now is the time to sign up for your free account, which would also qualify you for the additional software upgrades that they make as time goes on.


Awesome deal, right?


It’s called being at the right place, at the right time.


And that’s where we’re at right now :)


Don’t wait any longer, because I’m honestly not sure when this free offer is going to go away.


Do yourself a favor and sign up for your free GrooveFunnels account right now, and I will see you inside of the Facebook group.


Monday, March 1, 2021

8 Steps to Becoming A Freelancer and Quitting the Corporate Life


 

Dreaming of leaving the 9-to-5 behind and becoming a freelancer? It's not a pipe dream at all.

 

Many careers lend well to freelancing and with the online tools that are available today, it's becoming much easier to reach customers around the globe.

 

Here are a few key steps to starting your freelance career on the right foot.

 

Step 1: Identify a service you could offer

 

What skills do you have that could translate nicely into a freelancing career? For example, if you are an accountant, could you transition into becoming a freelance bookkeeper?

 

Look at the skills you are using in your current, or past jobs, and leverage them into a marketable service. You might even have a passion or hobby that could translate well into a freelance career.

 

Step 2: Determine your ideal client

 

Once you've determined what service you want to provide, it's time to figure out who you want to serve.

 

You may not know yet who you want to serve but having an idea will make marketing yourself much easier. Your niche could be a certain industry (doctors, hair stylist, coaches, etc.), or a certain type of person (busy moms, working parents, stressed pet parents, etc.).

 

Step 3: Determine your offerings

 

Now it's time to figure out your offerings. 

 

Decide what services you want to offer and then package them into 1, 2 or more offerings that will appeal to your customers. You may need to do a little research here to figure out what people want. Look at other people offering similar services. How are they packaging their offerings?

 

Step 4: Set your prices

 

Setting your prices can be tricky, but it doesn't have to be. Figure out what the going rate is for your services and go from there.

 

The key is not to under value your services. You don't need to be the cheapest in town - and you probably won't attract the right client if you are.

 

You may want to offer some first time deals to get new customers in the door, or even a pro bono project here and there to get testimonials, but don't low ball yourself in the long term.

 

Step 5: Set a timeline

 

Now it's time to set some goals for your big exit from the 9-to-5.

 

Goals are great because they can help you take action toward your freelancing goal. Your goals are personal to you. Start with a big goal, and then break that goal down into bite size chunks.

Your goals should work for you. Just be sure to break down your main goal so you can see and feel the progress you are making towards it! One big goal is often hard to achieve without the roadmap provided by smaller goals.

 

Step 6: Get your process in place

 

Getting your workflows and processes in place takes a bit of time. But once you get your first freelance client, you'll want to refine this and make sure your process is good for you and for your clients.

You’ll want to get agreements/contracts in place, your business identity set up (any state business licenses or insurance you may need) establish workflows and systems for actually doing the work and set boundaries.

 

After a few freelance projects, you should be able to refine this much better!

 

Step 7: Gather your marketing materials

 

You'll want a few marketing tools to help you present yourself in the best possible manner. A professional website, a social media presence and possibly business cards, will be necessities depending on your services and customers.

 

Don't get hung up on this though. You don't need to spend thousands of dollars and months getting a website made. 

 

Depending on your industry, you may want to get some business cards, especially if you plan to attend networking events. 

 

Step 8: Start networking

 

Networking is the best way to get clients! Start telling everyone you know about your new services. Offer a referral gift to anyone who sends you a new client. This is important! You'll want to show gratitude for those who are helping you grow your dream business!

 

Word of mouth is the best way to get new clients, so take good care of your existing clients and deliver exceptional service and you will have more feast than famine!


Sunday, February 14, 2021

Money Up Your Lead Magnet

 

 

Take a look at the lead magnet you’re currently using. The first thing I want you to do is really look at it and decide if it’s still the best option for the type of subscribers you’re trying to get on your list. Is the topic of interest to them? Is it up to date? 

 

If it isn’t as good as it could be, start by improving it, or if you need to start from scratch. If you need something different, but don’t have the time or desire to create it from scratch, you have options. You can take a series of blog posts you’ve already written and repurpose them into a new lead magnet. Or grab some quality PLR. 

 

Once you have an opt-in freebie you’re happy with, it’s time to money it up. Yes, you heard that right. You can make money from something you’re giving away freely. There’s no need to wait until people are subscribed on your list and you’ve warmed them up. 

 

If you’re not making your first offer in your lead magnet, you’re leaving money on the table. And that money may make the difference between losing money and making money when you’re using paid methods to grow your list. 

 

 

Find a product that’s very closely related to the content of your opt-in freebie. 

 

Ideally you want it to complement what you’re talking about in your freebie, make it easier for your readers to accomplish what you’re talking about, or help them take the next step. 

 

For example, if your lead magnet is about setting up your first blog, you could recommend a hosting company. If your report is about curating content, you could recommend some software that makes it easier to find and curate posts. 

 

If you’re teaching your subscribers how to write their first Kindle book, you may recommend software that helps them format it for Amazon, or create a cover for the finished book. 

 

Once you have figured out what you want to promote, read through your report and figure out where it makes sense to work in the offer. You want to include it more than once. At the very least, mention it once or twice within the content and then finish the lead magnet with a strong call to action to buy the product. 

 

If you can offer them an exclusive, time-sensitive deal even better. If it’s your own product, set up a special coupon. If you’re promoting an affiliate product, talk to the product creator and see if you can work out some sort of coupon or special deal. It’ll be well worth it since this is something every single new subscriber will get to see. 

 

Which brings up a good point. The reason it’s so profitable and important to promote a quality product in your lead magnet is because you have your subscribers’ full attention. 

 

They just singed up. They are highly interested in what you have to say and actually take the time to download and read your report. No better time to get in front of them with a good offer.




Monday, February 8, 2021

4 Types of Affiliate Marketing Books That Will Help Build Your Business

 

Affiliate marketing


When you’re learning how affiliate marketing works, you can’t just rely on typical “affiliate marketing courses” to get you to the advanced levels you need to go for the big bucks.

You want to begin studying some more specialized topics that help you soar above the competition, garner more traffic and ultimately convert into more sales and higher commission tiers.

There are four areas of expertise that you need to focus your efforts on – 

Blogging

List building

Social Marketing

and Trends. 

Once you’ve mastered all four of these elements, you’ll be amazed at how much growth you have.

Blogging is important to learn as an affiliate because most people simply learn the basics of setting up a blog and then never go further with their knowledge. It’s not enough to simply know the technical details of blog set up and then slap some articles onto a blog.

You want to know advanced strategies. This includes things like plugins which help your blog operate better in the world of SEO, elements that achieve the best navigation and communication for your audience, and more.

Bloggers should always be learning about content strategies for their blog – it takes more than a review with links to become an authority in your niche, and even as an affiliate blogger, that’s what you want to be.

List building is something far too many affiliate ignore. They’re simply after that initial click through and they miss out on years of potential sales making this mistake. Take the baby niche, for example.

There are endless opportunities to cater to that parent’s needs in the niche – because you can promote baby care items initially, then toddler toys, home d├ęcor for the room, furniture from crib to bed, and more.

You want to know the technical details of list building, but also gain insight into how to grow your list, how to make the subscribers more responsive, and more. There’s a lot to learn and implement.

The third thing you want to study up on is social marketing. There are dozens of books on this topic – and they teach you how to utilize free traffic opportunities like Facebook, Google Plus, and Twitter, to increase your affiliate sales.

And if you plan to branch out or expand your niche, then you’ll want to buy books about spotting trends. Eve if you stay in just one niche, it’s important to understand how you can keep an ear to the ground and get an edge over your competition using trend data to dominate.

Saturday, January 30, 2021

8 Effective Ways to Grow An Email List

 

Build your list

 

If you’re just starting your blog or online business, then you are probably aware that one of the first things you want to do is build your email list. Your email list is extremely valuable, and you want to take very good care of it.

 

But first, you need to build it. And that takes consistent action, valuable content aimed at a particular group of people – or niche, and a compelling reason for people to join your list (your opt-in offers).

 

There are some creative things you can do to jumpstart your list-building efforts besides the typical regular blog post. Here are 10 ideas to help you get your list-building juices flowing.

 

1. Lead Magnets

 

Offering a lead magnet with every blog post is a great way to build your list. It requires a little extra work, but the payoff will be huge if your lead magnets are valuable to your readers.

A lead magnet is a giveaway that your readers will have to opt-in to your email list for in order to receive. It can be a checklist, printable, report, recipe or eBook.

 

2. Free Webinar

 

Offer a free webinar on a hot topic that your ideal audience would be interested in. Use Facebook and other social media to promote (make sure people opt-in to get access!). If you have some budget, run Facebook ads to drive traffic to your webinar opt-in page.

 

A free webinar can really grow your list if you partner with someone who has bigger reach than you currently have. Get creative. Who could you partner with to do a training on your topic?

 

3. Joint giveaway

 

A joint giveaway is great if you can partner with several other businesses or blogs who have a bigger, yet similar audience. Each business offers a free product or service as part of the giveaway “package”. With each of you promoting the giveaway on social media, you’ll gain more exposure to more of your potential tribe members.

 

4. Guest posting

 

Yes, guest posting is still a good idea, but only if you find blogs with lots of relevant traffic. Make sure you can include a link back to your site (preferably a special offer on an opt-in page).

 

5. Expert interviews

 

Step into your expert status by finding influential people to interview you on their blogs or podcastMake sure their audience is your ideal audience.

 

6. Conduct a 30-day challenge

 

Have people opt-in to a 30 (or 10 or 14 or 20) day challenge on a topic that fits your audience. What does your audience want to achieve in a short timeframe? Guide them through making it happen and watch your tribe grow. Make sure they opt-in to join the challenge and encourage sharing the challenge on social media.

 

7. Be a contributing writer

 

Offer up custom articles to larger media sites or blogs that have authority. Include a link to your opt-in page in your author bio (if allowed). Write something awesome.

 

8. Comment on other high-traffic blogs

 

Be part of the conversation happening on other, relevant, yet high traffic, blogs. Always use your website when registering to make a comment on a blog, and only comment if you can offer something of value to the conversation.



Monday, January 25, 2021

Getting Rid of a Failing Marketer’s Mindset

Online Marketing


Talk to most online entrepreneurs who have seen a great deal of success and they’ll all tell you one thing – mindset matters. In fact, it’s often the one thing that can make or break your success.


Self-doubt, worry, and other sabotaging emotions can prevent you from achieving your goals and building a profitable brand. So you want to not only learn about the technologies and selling strategies needed to cultivate your success, but also develop and nurture the mental fortitude to help you push through obstacles and attract affiliates and customers alike. 

 

internet marketing


Cleaning Out the Self-Limiting Beliefs


Before you can spruce up your mindset, you have to clean out the clutter. That means getting rid of any limiting beliefs that can harm your potential. It’s time for a clean slate. Once you have a clean slate, you’ll either feel fully capable of your abilities as an online entrepreneur – or you’ll gain the clarity to see that you’re not cut out for this business.


It may sound counter-intuitive to hear that you need to learn whether or not you’re right for this industry, but it’s better to discover that early on than to continue pursuing a career that keeps you mired in pain.


What you may not want to admit is that much of this pain you’re experiencing as you try and fail at online marketing is self-inflicted. Once you encounter anything bad, it tends to stick around and taint any positive possibilities in the future.


And most people don’t let go of stuff easily or quickly. They like to relive it and continue the dialogue in their heads with excuses and discussions about why something happened and what they could have done to change it.


All this does is keep your mindset mired in muck. It needs to be shelved so that you can move on with a clear head and focus on what you do want to see happen. This “dirty surface” in your mind is filled with emotions that aren’t helpful.


They include things like anger, shame, guilt, frustration and confusion. You might be mad that you got ripped off in the past, ashamed that others are grasping things you’re not, guilt at not bringing in enough income for your family, frustration at being overwhelmed and so on.


Identifying Outside Mental Distractions


It’s not just mental clutter related to your online marketing journey, either. If your mind is filled with negative thoughts about your relationships, your health, finances and other areas, then it’s also going to burden you on a day to day basis and create an obstacle between you and your ultimate success.


When you’re an entrepreneur working at home, life seeps in all around you. Even if you’re still working a 9-5 job, you know there are days when your mind is on your worries and not on your work tasks.


It works in reverse, too. When things are bad at work, you take it home to your family and it taints those relationships and the potential for creating wonderful, lasting memories.


You must be willing to say to yourself (because no one else matters in this equation): “ENOUGH ALREADY! I GET IT!”


Get fed up with the mess in your mind and give it a rest already. You’ve spent hours, weeks, months – maybe even years going over and over these negative emotions and it hasn’t helped, has it?


It’s only dragged you down further into a pit of despair and hopelessness. So it’s time to clean up your act and try something new – something more powerful. Something few people understand how to accomplish.


You’ve got to be tired of this mindset in order to rid yourself of it completely. You may have spent most of your life cocooned in negativity and pain, but the rest of your life is waiting for you – and you are the sole person in charge of determining how that will unfold.


Will you stay stuck? Or will you finally allow yourself to break free from the chains of misery and blame and guilt and embrace new possibilities?


Check Yourself for a Victim Mindset


You honestly may be one of those people who enjoy being mired in these emotions. You may not admit it, but day after day you have to ring the bell and tell everyone you know about the pain you’ve gone through, who it is you blame, what you should have done differently, and so on.


The victim mindset is attractive because in most cases, it removes any blame or personal responsibility. It also elicits lots of coddling and nurturing from your friends and family who chime in with encouraging comments to try to protect you from your pain.


Understand that your future is squeaky clean. It is filled with promise. Anything you want it to be. But you have a choice to make now. Do you walk into that future with a clean mindset and decorate your future with everything you dreamed of?


Or do you track in a muddied up past of pain and blame with you, so that your future begins to look just like the past? You have the same helplessness, the same worry and discontent, and the same problems that have plagued you year after year.


This is what happens if you try to adopt a new mindset without first cleaning up the old one. You have to face the past problems and mental poison and undo their effect on you before you usher in a new future.


It is not an easy process. That’s because we want to be right and we want people to understand our side of things. So we rehash it over and over again – getting nowhere, but feeling a temporary bit of satisfaction from voicing our displeasure.


The problem is, some of the very people who you want to “get it” will never get it – so you only have to be responsible for your own enlightenment. Not anyone else’s. Trying to fix other people’s mindset is a nightmare.


There are two issues we have to clean up. The first one is that others have wronged you. It may have been a vendor (you paid for a product and it didn’t fulfill your expectations), a family member (maybe they keep taking advantage of your kindness and you’ve had it), or a significant other (trouble brewing and you’re on the verge of a split), for example.


Most people harbor ill will on these issues for what is effectively a life sentence. If you’re able to address these issues and clean your mindset to start anew, then it’s something to be very proud of. 

 



3 Ways to Solve Your Most Pressing Problems


You have options to solve these problems. You can choose to forgive them. This may or may not be what you prefer to do, and it’s fine if you don’t want to. You might choose to set boundaries in place to protect you in the future and then forget about it – let it go. Or you might just shrug – acknowledge that it happened – and move on.


The alternative (which means hanging on to it and reopening the wound time and time again) is to drag it with you and waste even more time and energy on it. You’ll keep having to clean up the fallout from it and the mess it makes in your life.


The worst thing is, there will be no room for good things to happen. This is the saddest thing about having a mindset that is cluttered with past, painful damage. You can’t see anything with potential. You’re too busy dealing with the past.


The second issue you may have to clean up is that you wronged yourself. Nobody else did anything to you – you yourself made mistakes. Maybe you didn’t act right toward someone.


You’re ashamed at how much you foolishly spent on the wrong products and tools trying to get an online business off the ground. Or maybe it’s how much time you invested in this career with nothing to show for it.


Think about what you would tell a friend if they came to you with this problem. You’d most likely tell them to be proud of their attempts and to stop beating themselves up and fix the problem. The only time this should still be an issue is if you’re unwilling to stop the bad behavior.


As long as you’re willing to change, then you can embrace the future with a guilt-free existence. Forgive yourself and move on to see what your true potential in life – as an entrepreneur – is.


In order to clean up a cluttered mindset, you need to have a plan of action. It’s not enough to rush through and say, “Yeah, yeah, I forgive myself – let’s move on.”


It has to be genuine. So first, write it all down – the things that take up space in your head. Nothing is too big or too small, but write down the grievances you have in your mind right now. It might look something like this:


    • I’ve cut ties with a friend and I regret it.

    • I keep letting a family member take advantage of me financially.

    • I really hate a politician and I spend too much time ranting about it.

    • I focus on anger issues and wishful thinking like, “what if, I wish I had…”

    • I keep fuming when I come home to a messy house because nobody will help clean.


When you’re finished, mark each one as fixable, forgettable or forgivable.


Then make a plan for each issue. If you’re going to fix it – how and when will you fix it? Will you sit down with the kids and your spouse and tell them the messy house is wearing on you and give each person a chore chart that begins that day?


Will you forget it – literally shrug and be done with it and consider it ridiculous to waste your life on, like wishful thinking that you had 3 yachts and 5 Lamborghinis like some celebrity or marketing guru?


Will you forget about spending 8 hours a day getting riled up about everyone else’s opinions on social issues or politics, when all that really matters is how you yourself vote at the ballot box and how you live your life?


Or will you choose forgiveness – forgive yourself ceremonially and move into a productive future? Or forgive someone else and set boundaries in place so that you can’t allow yourself to be hurt in the future?


Prepare for the Change to Be Uncomfortable at First


You have to be prepared for backlash about how you handle things, too. Someone may not like you putting boundaries in place. They may try to question your decision to forgive and/or forget something.


All that matters is what you and your gut feel is right for you. The other people aren’t living your life – you are. Don’t be swayed by guilt or shame from others. Make your decision and be at peace and be empowered by it.


You have to be honest, too. You might look back on something – some situation you reacted to – and realize that maybe you overreacted to it – harbored a little too much ill will.


Sometimes things will be “fixable” but it might take longer than a quick “thought session” can accommodate. This is okay. As long as you have (and are working) a plan for this thing, it won’t have the same burdensome impact in your mind as it would if you were to simply ignore it and let it fester unresolved.


Without a plan in place, you’re making sure that you usher in the coming weeks and months with the same mental clutter you’ve suffered from in the past. Embrace the personal power you have to start fresh and then make it happen.


Identifying issues that are serving as obstacles to your future earnings is the first step in bringing your ideas to fruition without the mental clutter damaging your ability to succeed.


Most people drag themselves across the finish line with all of this mental baggage in tow, never fully realizing their potential. It’s like finally being able to buy a brand new house, yet bringing all kinds of clutter with you so that when you look around, it’s not quite as amazing as it could have been.


You want a clean slate. A fresh start. In order to be able to be creative and focus on your online efforts, there can’t be many (or even one) thing pulling your attention and weighing heavily on your mind.


You need to be able to sit down and actively find ways to serve your customers and clients fully. If they’re only getting a small portion of what you’re capable of sharing, then you’re cheating them out of great things and cheating yourself, too.


When you want to shift from the mindset of a constantly failing marketer to someone who visualizes success and implements it with ease, you have to be able to pinpoint the elements holding you back.


But understand that identifying them is only half the battle. If you’re not willing and able to make changes about them, then you will continue to sit on the sidelines as other, more dedicated marketers do the hard work instead.


You have it in you, if you’re willing to try. The discomfort you feel initially being honest and making changes will subside and in fact, strengthen your resolve as you see positive results materialize.

Sunday, January 17, 2021

7 Tips for Making an Effective Website for Your Freelance Business

Freelance Business

 

If you are starting a home-based freelance business or trying to grow an existing service-based business, then having a quality website is going to be an important piece of your marketing plan.

 

These days, a quality website doesn’t have to cost you thousands of dollars. You can start by setting up a WordPress site and choosing a quality theme to showcase your brand.

 

Keep in mind that your website should be generating leads for you. Putting up a low-quality site with the wrong messaging could hurting your business more than helping it.

 

Here are the seven elements to help make your website appealing to potential customers.

 

1. Say what you do and who you do it for, in a clear, concise way

 

Make sure that what you do is clear on the homepage. For example, “Virtual Assistant Services for Busy Entrepreneurs” is a clear, concise tagline that states exactly what you do and who your ideal client is.

 

If you offer services to a specific niche, such as writers or real estate agents or coaches, be sure and state that loud and clear on your homepage.

 

For example, you could use, “Virtual assistant services for busy coaches” or “Social media management for busy real estate agents”. 

 

2. State the benefits first and foremost

 

Try to stay away from getting too wordy about what you do on your homepage (or any page!). Focus on the benefits of working with you


Instead of, “I offer social media and blogging services using top notch tools”, use something more benefit-focused such as, “My VA services can give you back hours in your day so you can focus on growing your business and making more money. Leave the social media posting and blogging to me!”

 

See the difference? Always focus on the benefits your new client will receive over the specifics of your services. You can focus on the specifics on your services page.

 

3. Have a clear call to action

 

On your homepage, be sure and include a call to action for your potential client. 

 

It can be a “Contact Me” button or a “Click here to find out more” link…just something to lead them towards learning more about you and an easy way to contact you.

 

4. Have an F.A.Q. page

 

This is of course optional for your site but having a Frequently Asked Questions (FAQ) page, is always a good idea. It’s helpful for potential clients who may have questions that can be addressed right on your website.

 

If you are providing answers to common questions without a potential client having to reach out to you to ask them, then you’re already saving them time, which they will appreciate.

 

5. Include a picture of you

 

Have a picture of you on your website to help your potential clients feel like they know you before they even meet you. 

 

It doesn’t have to be a professional picture, but make sure it is a good quality photo. 

 

6. Testimonials

 

If you have done any work for anyone using your services, even if you did it as a favor for a friend, get a testimonial.

 

Testimonials are great social proof that you are good at what you do! Even if you have 2-3 that’s a great start. If you can get a picture of the person that is giving the testimonial, even better.

 

7. Keep it simple

 

Try not to overthink your website or get overwhelmed by it. The main goal is to get the benefits and facts up and you’ll be ready to go.

 

Keep it simple and follow these tips to help showcase your business in the best light online.