If you are starting a home-based freelance business or trying to grow an existing service-based business, then having a quality website is going to be an important piece of your marketing plan.
These days, a quality website doesn’t have to cost you thousands of dollars. You can start by setting up a WordPress site and choosing a quality theme to showcase your brand.
Keep in mind that your website should be generating leads for you. Putting up a low-quality site with the wrong messaging could hurting your business more than helping it.
Here are the seven elements to help make your website appealing to potential customers.
1. Say what you do and who you do it for, in a clear, concise way
Make sure that what you do is clear on the homepage. For example, “Virtual Assistant Services for Busy Entrepreneurs” is a clear, concise tagline that states exactly what you do and who your ideal client is.
If you offer services to a specific niche, such as writers or real estate agents or coaches, be sure and state that loud and clear on your homepage.
For example, you could use, “Virtual assistant services for busy coaches” or “Social media management for busy real estate agents”.
2. State the benefits first and foremost
Try to stay away from getting too wordy about what you do on your homepage (or any page!). Focus on the benefits of working with you.
Instead of, “I offer social media and blogging services using top notch tools”, use something more benefit-focused such as, “My VA services can give you back hours in your day so you can focus on growing your business and making more money. Leave the social media posting and blogging to me!”
See the difference? Always focus on the benefits your new client will receive over the specifics of your services. You can focus on the specifics on your services page.
3. Have a clear call to action
On your homepage, be sure and include a call to action for your potential client.
It can be a “Contact Me” button or a “Click here to find out more” link…just something to lead them towards learning more about you and an easy way to contact you.
4. Have an F.A.Q. page
This is of course optional for your site but having a Frequently Asked Questions (FAQ) page, is always a good idea. It’s helpful for potential clients who may have questions that can be addressed right on your website.
If you are providing answers to common questions without a potential client having to reach out to you to ask them, then you’re already saving them time, which they will appreciate.
5. Include a picture of you
Have a picture of you on your website to help your potential clients feel like they know you before they even meet you.
It doesn’t have to be a professional picture, but make sure it is a good quality photo.
If you have done any work for anyone using your services, even if you did it as a favor for a friend, get a testimonial.
Testimonials are great social proof that you are good at what you do! Even if you have 2-3 that’s a great start. If you can get a picture of the person that is giving the testimonial, even better.
7. Keep it simple
Try not to overthink your website or get overwhelmed by it. The main goal is to get the benefits and facts up and you’ll be ready to go.
Keep it simple and follow these tips to help showcase your business in the best light online.